Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
By Jim Anderson
()
About this ebook
What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question.
What You'll Find Inside:
* TRACKING YOUR PRODUCT DEVELOPMENT: WHAT WORKS, WHAT DOESN’T
* HOW DO YOU KNOW IF YOUR PRODUCT IS ON TRACK OR IN THE WEEDS?
* A NEW WAY FOR PRODUCT MANAGERS TO DISCOVER BREAKTHROUGH PRODUCT FEATURES
* ADVANCED JOB MAPPING FOR PRODUCT MANAGERS
The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed. A product manager needs to discover ways to stay involved in the process while at the same time not slowing things down.
That being said, a product manager is not a project manager. There can be a number of similarities between the jobs, but a product manager is responsible for so much more than a project manager. The difference between the roles has to be understood and communicated to everyone who is involved in the creation of the product.
The good news about product development is that it is something that has been done many times at other firms. By taking the time to study their successes and failures product managers can learn what they need to be looking for in order to detect development issues before they derail a development project.
Creating a way to map how a customer performs their job can provide the input that is needed for a development program. It can be all too easy to include or exclude features from a product that the customer will feel strongly about. Taking the time to understand how your customer will use the product that you are developing is the key to creating a successful product.
This book has been created to pull all of these ideas together into one place for product managers. By reading the book you will be able to discover just exactly what the role of a product manager should be during the product development process. By doing this, you can ensure that when it's all done, you'll have a product that your customer will want to buy.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
Jim Anderson
J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.
Read more from Jim Anderson
Reverse Mortgage Dangers Rating: 5 out of 5 stars5/5CIO Communication Skills Secrets: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsPower Distribution Unit (PDU) Secrets: What Everyone Who Works In A Data Center Needs To Know! Rating: 4 out of 5 stars4/5How Software Defined Networking (SDN) Is Going To Change Your World Forever: The Revolution In Network Design And How It Affects You Rating: 0 out of 5 stars0 ratingsUnmasked: Exposing the Cultural Sexual Assault Rating: 5 out of 5 stars5/5How To Become A Better Speaker By Changing How You Speak Rating: 2 out of 5 stars2/5Customer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips And Techniques That IT Managers Can Use In Order To Have A Successful Career Rating: 0 out of 5 stars0 ratingsIT Manager Budgeting Skills: How IT Managers Can Request, Manage, Use, And Track Their Funding Rating: 0 out of 5 stars0 ratingsDelivering Excellence: How To Give Presentations That Make A Difference Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Motivational Speakers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsHow To Build High Performance IT Teams: Tips And Techniques That IT Managers Can Use In Order To Develop Productive Teams Rating: 0 out of 5 stars0 ratingsHow To Give A Great Presentation: Presentation Techniques That Will Transform A Speech Into A Memorable Event Rating: 0 out of 5 stars0 ratingsCIO Business Skills: How CIOs Can Work Effectively With The Rest Of The Company! Rating: 0 out of 5 stars0 ratingsTechnology That Every CIO Needs To Know About: How CIOs Can Stay On Top Of the Changes in the Technology That Powers the Company Rating: 0 out of 5 stars0 ratingsProduct Manager Product Success: How To Keep Your Product On Track And Make It Become A Success Rating: 0 out of 5 stars0 ratingsPreparing For Your Next Negotiation: What You Need To Do BEFORE A Negotiation Starts In Order To Get The Best Possible Outcome Rating: 0 out of 5 stars0 ratingsPrinciple-Based Leadership: Driving Your Success as a Leader Rating: 0 out of 5 stars0 ratingsBuilding The Perfect Team: What Staffing Skills Do IT Managers Need? Rating: 0 out of 5 stars0 ratingsCommunication Skills That Every CIO Must Have: Tips And Techniques For CIOs To Use In Order To Become Better Communicators Rating: 0 out of 5 stars0 ratingsSecrets To Planning The Perfect Speech For Lawyers: How To Plan To Give The Best Speech Of Your Life! Rating: 0 out of 5 stars0 ratingsMarketing Skills For Product Managers Rating: 0 out of 5 stars0 ratings
Related to Product Development Lessons For Product Managers
Related ebooks
Customer Lessons For Product Managers: Techniques For Product Managers To Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsWhat Product Managers Need To Know About World-Class Product Development Rating: 0 out of 5 stars0 ratingsSummary of Josh Anon & Carlos González de Villaumbrosia's The Product Book Rating: 0 out of 5 stars0 ratingsProduct Manager Product Success: How To Keep Your Product On Track And Make It Become A Success Rating: 0 out of 5 stars0 ratingsSales Secrets For Product Managers: Tips & Techniques For Product Managers To Better Understand How To Sell Their Product Rating: 0 out of 5 stars0 ratingsLean Ideation: A Proven Methodology to Develop a Successful Organic Idea Well into Commercialization Rating: 0 out of 5 stars0 ratingsBuilding Insanely Great Products: Some Products Fail, Many Succeed… This is their Story Rating: 0 out of 5 stars0 ratingsProduct portfolio management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsAgile Product Management Rating: 0 out of 5 stars0 ratingsProduct lifecycle management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsProduct Manager Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsRequirements Modelling and Specification for Service Oriented Architecture Rating: 0 out of 5 stars0 ratingsCloud Erp Systems For Small Business A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDigital Product Management Rating: 0 out of 5 stars0 ratingsChief product officer Third Edition Rating: 0 out of 5 stars0 ratingsLean On!: Evolution of Operations Excellence with Digital Transformation in Manufacturing and Beyond Rating: 0 out of 5 stars0 ratingsCitizen Development Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsfield service management software The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsProduct Portfolio and Program Management PPM Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsBusiness Architecture A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsInformation Quality Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsCloud-First Strategy A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsLeading Product Development: The Senior Manager's Guide to Creating and Shaping Rating: 5 out of 5 stars5/5Summary of Marty Cagan's EMPOWERED Rating: 0 out of 5 stars0 ratingsIT Demand Management A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsStakeholder engagement Standard Requirements Rating: 0 out of 5 stars0 ratings
Marketing For You
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5
Reviews for Product Development Lessons For Product Managers
0 ratings0 reviews
Book preview
Product Development Lessons For Product Managers - Jim Anderson
What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question.
The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed. A product manager needs to discover ways to stay involved in the process while at the same time not slowing things down.
That being said, a product manager is not a project manager. There can be a number of similarities between the jobs, but a product manager is responsible for so much more than a project manager. The difference between the roles has to be understood and communicated to everyone who is involved in the creation of the product.
The good news about product development is that it is something that has been done many times at other firms. By taking the time to study their successes and failures product managers can learn what they need to be looking for in order to detect development issues before they derail a development project.
Creating a way to map how a customer performs their job can provide the input that is needed for a development program. It can be all too easy to include or exclude features from a product that the customer will feel strongly about. Taking the time to understand how your customer will use the product that you are developing is the key to creating a successful product.
This book has been created to pull all of these ideas together into one place for product managers. By reading the book you will be able to discover just exactly what the role of a product manager should be during the product development process. By doing this, you can ensure that when it's all done, you'll have a product that your customer will want to