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What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!

What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!

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What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!

Bewertungen:
3/5 (1 Bewertung)
Länge:
45 Seiten
27 Minuten
Herausgeber:
Freigegeben:
Feb 1, 2014
ISBN:
9781310998331
Format:
Buch

Beschreibung

SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing professional who's focus has never really been online despite very good marketing strategy as a core skill.
This book is designed to be to the point, offer step by step guides and address real questions that have arisen from real colleagues, bosses and also the digs into the details that have come up as concerns on international website builds.
This book is readable in a very short space of time and delivers results that you will start to see in weeks. Don't be fooled by the friendly emails you receive in your junk mail. SEO cannot be achieved overnight, it is executed systematically while monitoring success and/ or failure along the way... execute correctly and move forward, rush, try and do it all at once and you will move backwards!

Herausgeber:
Freigegeben:
Feb 1, 2014
ISBN:
9781310998331
Format:
Buch

Über den Autor

I am a Digital Marketing manager dabbling for the first time in self-publishing. I had this text knocking about on my computer and thought it might be an interesting read for a couple of people so decided to commission a copy editor to make it readable and hopefully enjoyable. More to come

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Buchvorschau

What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast! - Glenn Ward

What is SEO? Tips and tools to improve your search engine optimization fast!

Glenn Ward

Copyright 2014

Smashwords Edition

Version 1.0.0

Table of Contents

Chapter 1 About this book

Chapter 2 Definition

Chapter 3 A basic concept

Chapter 4 Assessing and fixing technical page errors

Chapter 5 Keyword Research Process

Chapter 5.1 Initial research - Walk in a potential clients shoes

5.1.1 What does search have to say?

5.1.2 How do others think?

Chapter 5.2 Competitor analysis

5.2.1 Compare and contrast competitor offering

Chapter 5.3 Industry variations

5.3.1 Be aware that any given product might be surrounded by different language

5.3.2 Revisit and add

Chapter.5 Validation

5.4.1 Google trends

5.4.2 On site analytics

5.4.3 3rd party software

Chapter 5.5 PPC suggestions

Chapter 5.6 Findings

Chapter 6 Naming of images and files

Chapter 7 Site map submission

Chapter 8 Making changes to your content

Chapter 9 Getting impressions but no clicks?

Chapter 10 Conical tags

Chapter 1 About this book

What is SEO? Tips and tools to improve your search engine optimization fast!

SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing

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