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SEO Website Design for Small Businesses

SEO Website Design for Small Businesses

Vorschau lesen

SEO Website Design for Small Businesses

Länge:
62 Seiten
39 Minuten
Herausgeber:
Freigegeben:
Mar 2, 2014
ISBN:
9781310423963
Format:
Buch

Beschreibung

Without SEO Website Design, Your Website Doesn't Exist!

Why is SEO website design important? Some business owners may be thinking potential customers are going to come to their website because they have it written on their business cards or in an ad in the newspaper. The truth is: they are dead wrong, and prospective customers are not going to find their website unless it is search engine optimized.

If you're reading this, you probably already know that SEO website design is important. But you may be wondering what it is and how you can implement it so your website gets seen and you attract more customers to your business.

A SEO website designed site is easily accessible to the search engines so they can “crawl” through your site to find out what your website is all about. If you have a “flash” website, or if your content is posted as pdf documents, for instance, the search engines may not be able to access information on your site that potential visitors may find useful. For example, if you're an auto mechanic, and your website is full of articles that tell people how to change a flat tire, check their
oil, replace a fuse, and other helpful information, you want people to be able to find your website if they are looking for information on how to do any of these tasks. However, if you have posted these “how to” articles as pdf documents, the search engines may not see that and your site will not be found by the potential client.

Did you know that there are more than 200 factors that are used to determine your site's position in a Search Engine Results Page (SERP)? All of these factors must be taken into account when designing your website, or you risk losing business to your competitors.

There are a lot of web designers and DIY website builders that claim to offer built-in SEO features. However, what we have seen is that most brand-new “SEO-friendly” websites have between 200 – 750 SEO errors (AKA design flaws) that need to be fixed when the site goes live. We see roughly 500 – 1200 errors for sites that have been live for 3 – 5 years. Even worse, e-commerce sites typically have as many as 1,200 – 12,000 errors! These common seo mistakes prevent would-be customers from finding your site, and ultimately result in lost business.

Another costly mistake we see on many businesses’ websites is the failure to account for the social and local aspects of their site design. For example, they don't include social media links on all pages, or they forget to put critical contact information such as their location, phone number, and email address at the bottom of each page. You can't show up in a local search if the search engines don't know where your business is located!

Other common website design mistakes we see include the absence of title tags or alt tags on images, neglecting to optimize the site for speed of page loading, and not having a mobile version of the site. Search engines favor sites that are mobile-relevant when people do a search on their phones. Remember, if Yahoo, Bing or Google cannot find you, you don't exist online.

The goal of this book is to provide an understanding of what SEO Website Design is and how you can achieve excellent ranking with your website through some basic changes that we call SEO Website Design.

Herausgeber:
Freigegeben:
Mar 2, 2014
ISBN:
9781310423963
Format:
Buch

Über den Autor

Cliff Robbins is a graduate of Regis University in Denver, Colorado with a degree in Computer Science. He has focused over 12 years of his life in various technology stacks from large companies to small ones. Throughout all of these he has proven himself a leader in the technology realm by challenging and inspiring others through his passion and dedication. Cliff has a knack for taking on any challenge with a very intense focus until it is solved. Prior to the time in Tech, Cliff spent eight years in the United States Marine Corps where much of his current leadership skills originate.


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Top Zitate

  • The strategy for a business to business focused website will be different to that required for an online retail store and so on.

  • No matter how eye catching and relevant your business website design might be, nobody can appreciate it if they can’t see it.

  • A good SEO strategy doesn’t focus simply on bringing visitors to your website. It focuses on bringing the right visitors.

  • SEO Website Design is StrategicFirst and foremost, a strategy for your website must be developed.

  • Web Page TitlesEvery page on your website should have its own unique title.

Buchvorschau

SEO Website Design for Small Businesses - Cliff Robbins

SEO Website Design for Small Businesses

SEO Website Design for Small Businesses

By Cohlab LLC & Cliff Robbins

Published by Cliff Robbins at Smashwords

Copyright 2014

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

Table of Contents

Why You Need to Understand SEO for Your Small Business Website

What is SEO Website Design

Who Needs SEO Website Design

When Should Your Small Business Consider SEO Website Design

How to Optimize Your Website for Google and Other Spiders

Website Basics 101

The Basics of SEO

Localizing and Mobilizing Your Small Business Website

SEO, a Never Ending Story

Small Business, Giant Potential, All You Have to do is Be Found

Why You Need to Understand SEO for Your Small Business Website

As the owner of a small business, you obviously haven’t been hiding under a rock for the last decade. If you had, then you wouldn’t be a small business owner. So you are undoubtedly aware that over the last ten years, it has become critical for small businesses to have a presence on the web. No longer is it a nice thing to have, nor is it even highly desirable – It’s essential, a necessity, a no-brainer, if you will.

O

n the other hand, you don’t need to have been hiding under a rock to be clueless or nearly so about SEO. Sure, you may have heard of it. You may even already know that it is an acronym for Search Engine Optimization. You may have heard the term bandied around and wondered what this SEO buzzword is all about. The chances are that’s why you’re reading this publication, because somewhere you’ve heard that SEO is important if you are to build a business website that will actually enhance your business.

Why don’t you know about the importance of SEO? That’s a question easily countered with another. Why would you want to know about the importance of SEO? You have your hands full running a small business. You are pursuing your business strategy with all the energy you possess and trying to grow in your chosen market place. There’s little enough time in the day to focus on other aspects of your life, let alone to learn about some term that is liberally quoted by web designers, business bloggers and those in the business of online commerce and marketing.

Therein lays the rub though. The very fact that you know you need online presence and are thinking about getting a site created, brings a whole new facet to your business activity.

You Are Entering the World of Online Marketing

That’s right, building your online presence serves, at the very least one key purpose for your

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