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SEO Tips for Business: Search Engine Optimisation and Web Marketing for Beginners

SEO Tips for Business: Search Engine Optimisation and Web Marketing for Beginners

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SEO Tips for Business: Search Engine Optimisation and Web Marketing for Beginners

Länge:
49 Seiten
19 Minuten
Herausgeber:
Freigegeben:
Apr 8, 2014
ISBN:
9781310977978
Format:
Buch

Beschreibung

Do You Need to Boost Your Website Traffic? This New Book Will Show You How

Revised and updated for 2015. Use a top SEO consultant’s fast and easy strategy to grow organic search traffic to your web assets. What is SEO? SEO stands for Search Engine Optimisation. It means ensuring that your website is seen by search engines (computer programs - algorithms - that decide whether a site should be delivered as a search result) and understood correctly by them. What is SEM? SEM stands for Search Engine Marketing. It means working on your search profile so that you show up well in search results and this activity brings in new customers distinct from your other marketing efforts.

For many businesses, a good search profile is critical. They will have full-time staff, software developers and a small army of SEO/SEM consultants focused on building and maintaining their presence on search. The good news is that you don’t need massive resources to compete with the major operators, just a plan. And your plan starts here...

Gary Byrnes is Ireland’s leading SEO and ebook consultant, helping dozens of companies to achieve their goals by defining their business model and market and then using simple techniques to tap into the power of organic search. Gary is ebook consultant to Defence Forces Ireland and, for the first time, has combined his two areas of expertise into this revolutionary ebook. If you don’t have a clear SEO strategy for your business, you could be missing out on a vast amount of free web traffic. This ebook can help you build a strong SEO and SEM strategy, effective today.

SEO Tips for Business covers: Describe Your Business, Keywords, SERP, Website Essentials, Google My Business, Facebook, Twitter, Google+ and Social Media, Design Branding, YouTube, Backlinks, Online PR, Content is King.

Herausgeber:
Freigegeben:
Apr 8, 2014
ISBN:
9781310977978
Format:
Buch

Über den Autor

Web Times Ten is an Irish business, publishing innovative ebooks and delivering ebook publishing, SEO and web content services to State, corporate and private clients. Formatting, editing, design, distribution via Amazon and Smashwords into all ebook markets, marketing and promotion. Publisher of Top 5 Dublin ebook and ebook consultants to Defence Forces Ireland.


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Buchvorschau

SEO Tips for Business - Gary Byrnes

SEO TIPS FOR BUSINESS - Search Engine Optimisation and Web Marketing for Beginners

By Gary J Byrnes T/A Web Times Ten

2015 Edition by Gary J Byrnes.

Copyright 2014-15 © Gary J Byrnes.

The right of Gary J Byrnes to be identified as the author of this work has been asserted in accordance with the Copyright & Related Rights Act, 2000. All rights reserved.

Smashwords Edition, License Notes

This ebook may not be re-sold. Thank you for respecting the hard work of this author.

Fiction and non-fiction by Gary J Byrnes is available from all good online retailers.

SEO and Ebook Consultancy: www.WebTimesTen.ie

Twitter: @webtimesten

LinkedIn: ie.linkedin.com/in/garyjbyrnes/

Table of Contents

Introduction

1. Describe Your Business

2. Keywords

3. Website Essentials

4. Google My Business

5. Facebook, Twitter, Google+, Social Media

6. Design Branding

7. YouTube

8. Backlinks

9. Online PR

10. Content is King

Useful links

About the author

Connect with the author

Introduction

There’s a popular joke among computer programmers and people who work in search: The best place to hide a dead body is on page 2 of Google search results. Change ‘body’ for ‘business’ and it’s not so funny anymore. The reality is that your business must show up on page 1 of Google search for the relevant search words. There is no magic solution and don’t believe anyone who offers it to you. But if you take a series of steps as outlined in this book you will be well on your way to page 1. With ongoing work, a time investment and a focus on delivering searchers the content they’re looking for, you can be number one search result and bring in hundreds of new customers organically.

What is SEO?

SEO stands for Search Engine Optimisation. It means ensuring that your website is seen by search engines (computer programs

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