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    Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine
    Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine
    Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine
    Ebook108 pages1 hour

    Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine

    By Lyn Kelley

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    About this ebook

    New, updated edition 2021. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement. You’ll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs.
    Here’s what you’ll get:
    What the Internet revolution means to small business
    Where to begin!
    Creating your online marketing plan
    Branding and naming your business
    Creating a customer data base
    The 10 biggest blunders people make in marketing
    Linking and networking
    10 tips for a compelling website
    Integrating social media
    The free online promotion that makes you a celebrity
    7 Essential rules for building a loyal customer base
    Social networking do’s & don’ts
    How to make your knowledge into a book, video or audio
    How to capitalize on your Search Engine Optimization (seo)
    Key word phrases that make your website swim like a salmon to the top
    7 Steps to raise your Google ranking
    6 Effective ways to get traffic to your website
    Tools to make search engines love your website
    Pay-Per-Click programs – how much should you pay?
    Adwords
    How to target your ads
    Online directories that send you good referrals
    Subscriber deal programs, i.e., Yelp, Groupon, Amazon Local
    Zero cost online marketing secrets
    How to create backlinks
    How to exchange links with other websites
    How to create a successful affiliate program
    How to create a blog, e-zine articles and/or e-newsletters
    How to create a successful blog site
    Dramatic no-cost results from YouTube
    How to set up a shopping cart
    5 ways to turn your website into a sales machine
    10 Expert tricks of online marketing – easy, free, and do-it-yourself

    LanguageEnglish
    PublisherLyn Kelley
    Release dateApr 11, 2014
    ISBN9781311739957
    Online Marketing for Non-Techies: The Easiest Way to Turn Your Website into a Sales Machine
    Author

    Lyn Kelley

    As a Motivational Coach and Speaker, my goal is "to empower people move to the next level of success in their lives." Many people have asked for more information about me and why I am qualified to motivate others. So here's a little bit about me and how I got here. It all started back in Fresno, CA where I was born and raised. As a child I knew I had a calling to help people be happier and live better lives. I knew this because I was keenly observant of people. I observed people and how they lived their lives. At age 10 a friend's family invited me to a musical show called "Up With People!" This show had a major impact on me, and brought up my passion to help people be happier. Although my parents didn't care about my grades, I received all A's in school except I always failed Oral English. I couldn't get up in front of the class and speak. What kept me going in school was my desire for a career in the helping/teaching profession, so I could help others become more successful. The females in my family were discouraged from going to college, so higher education became my way of rebelling. I earned my B.A. in Education from CSU Fresno. During college I had some wonderful professors who took me under their wing and encouraged me to speak in class. I learned that I enjoyed teaching and actually had a gift that had previously been repressed. I went on to get my teaching credential and taught Jr. and Sr. High School for 7 years. I went from a shy little girl who couldn't speak in front of the class to a big girl who couldn't STOP speaking in front of the class! Teaching adolescents was an amazing experience! I found that I wanted to work with them more one-on-one, so I went back to college to become a counselor. I received my M.S. in Counseling/Psychology from the University of Miami and became licensed as a Marriage & Family Therapist. Initially I set out to get a wide range of experience. I worked in a children's psych hospital in dual diagnosis, managed a residential treatment program for severely emotionally disturbed teenage girls, conducted biofeedback therapy for a pain management center, and worked in social services in the areas of foster care, child abuse and family reunification. Once I became licensed I worked in a private counseling practice for 7 years. I specialized in relationship counseling. During this time I realized that coaching, writing and teaching were what I really loved to do, s...

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      Book preview

      Online Marketing for Non-Techies - Lyn Kelley

      Thank You for purchasing this book!

      Welcome to

      Dr. Lyn Is In

      Author, Lyn Kelley, Ph.D., CPC

      Certified Professional Coach

      "My mission is to empower people to move to the next level of success in their lives."

      What others are saying about Dr. Lyn’s Books

      Lyn Kelly is AWESOME. Her e-books are the books. There are so many garbage marketing books at the bookstore, garbage marketing seminars, people trying to take a lot of money from health care practitioners teaching marketing.

      Every other book/class is just psycho-babble. Full of stupid tips likes be positive, attract clients to yourself, whatever you do, do consistent. OK, the psych stuff and being in the correct frame of mind of important. It's not worthless, but to be successful you also need an action plan. You need the right mindset, plus a concrete plan to execute.

      Lyn Kelley does both! And she has amazing actions plans. The great things is, she has a whole list, full of details on how to execute each one. If one strategy isn't right for you, another one will work. Her e-books are the absolute best!

      ---Saul Marcus, Pittsburgh, PA

      Thank you so much for your book. You're right, it does work as soon as you use it. Your workbook exercises were most helpful. I am already getting positive responses.

      ---Charie Levy, MFT Brooklyn, NY

      Dear Lyn, I found your workshop so inspirational! It has taken me to another level in my consciousness about the work we do as therapists and it has further inspired me to continue my pursuits in the realm of Organizational Development and Transformation. Your being is quite a catalyst. I appreciate what you are doing very much and feel honored to have been able to experience your work and its profound effect, first-hand.

      ---Jeanine Gonzalez, Dallas, TX

      Cover Design by Cal Sharp

      www.Caligraphics.net

      Copyright 2021 GROW Publications

      Smashwords Edition, License Notes

      This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. Thank you for respecting the hard work of this author.

      Continuing Education Credit

      This book offers 10 C.E. credits for therapists and coaches.

      GROW is approved for most State and National C.E. Boards.

      Contact our office for details.

      More e-Books by Dr. Lyn distributed at

      http://www.smashwords.com/

      See Dr. Lyn’s Author Profile:

      http://www.smashwords.com/profile/view/growpu

      Dear Jane Series:

      Book 1: The 12 Biggest Mistakes Women Make in Dating & Love Relationships

      Book 2: How to Cure a Commitment-Phobic

      Book 3: How to Turn a Player into a Stayer

      Book 4: Controlling and Manipulative Men: How to Spot Them and Handle Them

      Book 5: Self-Centered and Narcissistic Men: How to Spot Them and Handle Them

      Book 6: Addicted Men – Drugs, Alcohol, Porn and More: How to Spot Them and Handle Them

      Book 7: Low Achieving Men - Passives, Wimps, Dreamers: How to Spot Them and Handle Them

      Book 8: Cheap Men: How to Spot Them and Handle Them

      Book 9: Men who Lie and Cheat: How to Spot Them and Handle Them

      Book 10: Emotionally Unavailable Men: How to Spot Them and Handle Them

      Book 11: The Romantic Terrorist: Protect Yourself from Stalking, Harassment, Bullying and Threats

      Book 12: How to Get Any Man You Want to Want YOU

      Book 13: The 10 Biggest Mistakes Men Make in Dating & Love Relationships

      Book 14: How to Break Up, Survive and Thrive

      Book 15: Bad Dick, Good Jane: How Good Girls Get Bad Boys to Behave, Fall in Love and Commit

      New Release!

      Bad Dick, Good Jane:

      How Good Girls Get Bad Boys to Behave, Fall in Love, and Commit

      Other Self-Help Books by Lyn Kelley:

      How to Stick With Your Diet & Exercise Program

      How to Motivate People! The 3 Magic Keys to Unlock Anyone’s Hidden Motivation

      The 7 Self-Sabotages: Why People Sabotage Themselves and How to Stop It

      How to Become Your Own Life Coach in 12 Easy Steps

      How to Motivate Yourself: Secrets of the Motivational Superstars

      Online Marketing for Non-Techies: How to Turn Your Website Into a Sales Machine

      7 Secrets of Highly Successful Coaches

      How to Motivate Your Clients to Change

      How to Collect Your Money

      Thousands of Angels: Your Path to Spiritual Empowerment, Healing and Abundance

      How to Become a Life Coach

      How to Become a Corporate/Business Coach

      How to Become a Virtual Coach

      Ethics for Coaching

      How to Get a Raise from Managed Care Plans

      How to Promote Your Practice to a Well-Pay, Self-Pay Clientele

      Practice Angels: How to Build a Full Practice from Good Referrals Alone

      The Magic of Detachment: How to Let Go of Other People and their Problems

      One Day She Woke Up and Decided to Be Brave: A Woman’s Journey from Fear to Courage

      I offer telephone and email coaching.

      Contact me to set up an appointment!

      growpublications@yahoo.com

      Learn more about Dr. Lyn and Personal and/or Career Coaching at

      http://www.growtraininginstitute.com/

      Follow me!

      FaceBook: http://face-book.com/ lyn.kelley1

      Twitter: http://wefollow.com/JanesGoodAdvice

      LinkedIn: http://www.linkedin.com/in/drlynisin

      Become a Certified Professional Coach (CPC) through

      GROW Training Institute, Inc.

      The least expensive, quickest and most comprehensive program available! All can be done through Home Study and Online!

      See Application on our website with all the

      Most Frequently Asked Questions

      www.GrowTrainingInstitute.com

      See my YouTube video:

      How to Become a Certified Professional Coach:

      http://youtu.be/ZBHrDhxodWc

      Online Marketing for Non-Techies:

      The Easiest Way to Turn Your Website Into a Sales Machine

      By Lyn Kelley, Ph.D., CPC

      Table of Contents

      Introduction: The Internet Revolution

      Great, But I Don’t Know What to Do or Where to Begin!

      Step 1: We Admitted We Were Dummies

      Step 2: Tough It Out (just for a little while)

      Step 3: Hire an Expert

      Chapter One: Create Your Online Marketing Plan

      Branding

      Name Your Business

      Logo and Design

      Your Mission Statement or Tag Line

      Determine Your Target Market

      Create a Customer Data Base

      Creating Goals, Sub-Goals, Steps and Tasks

      Sample Online Marketing Plan

      The 10 Biggest Blunders People Make in Marketing

      Chapter Two: Website Development

      Linking and Networking

      10 Tips for a Compelling Website

      Chapter Three: Integrating Social Media

      The FREE Online Promotion That Makes You a Celebrity

      7 Essential Rules for Building a Loyal Customer Base from Social Media Networking

      Social Networking Do’s & Don’ts

      Chapter Four: E-Books, Audiobooks and Videos

      It Begins With a Fire in Your Belly

      Your Knowledge Can Evolve Into a Book

      Surprising Payoffs

      Information at the Speed of Thought

      Why an E-book is the Best Way to Get More Hits to Your Website

      E-book Resources

      E-book Online Distribution Sites

      Audiobook Online Distribution Sites

      Audio CD’s and MP3’s

      Video DVD’s and DVD Clips

      Chapter Five: Search Engine Optimization (SEO)

      Google It!

      Key Word Phrases

      7 Steps to Raise Your Google Ranking

      6 Ways to Get Traffic to Your Website

      Tools to Make Search Engines LOVE Your Website

      Pay-Per-Click Programs

      Flat-Rate PPC Programs

      Bid-Based PPC Programs

      Adwords

      How to Target Your Ads

      Chapter Six: Online Directories

      Subscriber Deal Programs, i.e., Yelp, Groupon, Amazon Local

      Zero Cost Online Marketing Secrets

      Chapter Seven: Link Building & Affiliates

      How to Create Backlinks

      How to Exchange Links with Other Websites

      How to Create a Successful Affiliate Program

      Chapter Eight: How to Create a Blog, E-zine Articles and/or E-Newsletters

      Write About Your Expertise

      Tell – Don’t Sell

      Checkups and Do-It-Yourself Guides

      How to Create a Successful Blog Site

      Developing Your Writing Style

      Post Often and KISS

      Encourage Reader Comments

      Chapter Nine: Dramatic No-Cost Results from YouTube

      It’s Easy, FREE, and You Can Do It Yourself

      Chapter Ten: E-Commerce: How to Make Money While You Sleep

      5 Ways to Turn Your Website into a Sales Machine

      Chapter Eleven: 10 Expert Tricks of Online Marketing

      Conclusion: A Day in the Life of an Online Coach

      Introduction:

      The Internet Revolution

      The business and professional field has radically changed over the past decade and even in the past year. Ten years ago

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