Marketing Management Concepts and Tools: A Simple Introduction
3.5/5
()
About this ebook
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.
Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.
Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
Read more from K.H. Erickson
Microeconomics: A Simple Introduction Rating: 4 out of 5 stars4/5Financial Risk Management: A Simple Introduction Rating: 4 out of 5 stars4/5Game Theory: A Simple Introduction Rating: 4 out of 5 stars4/5Economics: A Simple Introduction Rating: 4 out of 5 stars4/5Corporate Finance: A Simple Introduction Rating: 5 out of 5 stars5/5International Relations: A Simple Introduction Rating: 5 out of 5 stars5/5Corporate Finance Formulas: A Simple Introduction Rating: 4 out of 5 stars4/5Game Theory for Business: A Simple Introduction Rating: 4 out of 5 stars4/5Financial Economics: A Simple Introduction Rating: 5 out of 5 stars5/5Accounting and Finance Formulas: A Simple Introduction Rating: 4 out of 5 stars4/5Econometrics: A Simple Introduction Rating: 4 out of 5 stars4/5Investment Appraisal: A Simple Introduction Rating: 4 out of 5 stars4/5Mathematical Formulas for Economics and Business: A Simple Introduction Rating: 4 out of 5 stars4/5Applied Econometrics: A Simple Introduction Rating: 5 out of 5 stars5/5Environmental Economics: A Simple Introduction Rating: 5 out of 5 stars5/5Choice Theory: A Simple Introduction Rating: 5 out of 5 stars5/5Security Valuation: A Simple Introduction Rating: 5 out of 5 stars5/5Investment Formulas: A Simple Introduction Rating: 0 out of 5 stars0 ratingsMethods of Microeconomics: A Simple Introduction Rating: 5 out of 5 stars5/5
Related to Marketing Management Concepts and Tools
Related ebooks
Marketing Management Rating: 4 out of 5 stars4/5Marketing Principles Essentials Rating: 5 out of 5 stars5/5Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Rating: 5 out of 5 stars5/5Sales and Distribution Management Rating: 5 out of 5 stars5/5Sales Management Rating: 0 out of 5 stars0 ratingsHow to Apply Marketing Theories for "The Marketing Audit": 27 Theories Practical Example inside Rating: 0 out of 5 stars0 ratingsMarketing and Finance: Creating Shareholder Value Rating: 0 out of 5 stars0 ratingsCustomer Relationship Management: A powerful tool for attracting and retaining customers Rating: 4 out of 5 stars4/5Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing Rating: 0 out of 5 stars0 ratingsStrategic Planning Kit For Dummies Rating: 5 out of 5 stars5/5Marketing Strategy: A Beginner's Guide to B2B Marketing Success Rating: 4 out of 5 stars4/5Market Your Way to Growth: 8 Ways to Win Rating: 4 out of 5 stars4/5Strategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 5 out of 5 stars5/5Understanding Consumer Behavior: Cracking the Code of Consumer Psychology Rating: 4 out of 5 stars4/5Marketing Strategies For Small Business Rating: 0 out of 5 stars0 ratingsMarketing mix Third Edition Rating: 1 out of 5 stars1/5Consumer Buying Behaviour & Integtrated Marketing Communications Rating: 4 out of 5 stars4/5Writing A Marketing Plan: A Solid Roadmap Makes Any Marketing Effort More Successful Rating: 3 out of 5 stars3/5Channel Distribution Sales and Management Rating: 3 out of 5 stars3/5Principles of Digital Marketing Rating: 4 out of 5 stars4/5Marketing research process Standard Requirements Rating: 0 out of 5 stars0 ratingsMarketing 3.0: From Products to Customers to the Human Spirit Rating: 4 out of 5 stars4/5How to Research Your Market Rating: 2 out of 5 stars2/5Market research Third Edition Rating: 0 out of 5 stars0 ratingsThe Simple Side Of Strategic Management: Simple Side Of Business Management, #3 Rating: 5 out of 5 stars5/5The Marketing Mix: Master the 4 Ps of marketing Rating: 5 out of 5 stars5/5How to Create a Successful Marketing Plan Rating: 4 out of 5 stars4/5Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Marketing For Dummies Rating: 5 out of 5 stars5/5Product Marketing Strategy A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratings
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsHow to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5
Reviews for Marketing Management Concepts and Tools
7 ratings1 review
- Rating: 3 out of 5 stars3/5A very useful book for marketers beginning and managers and CEO
Book preview
Marketing Management Concepts and Tools - K.H. Erickson
Marketing Management Concepts and Tools: A Simple Introduction
By K.H. Erickson
Copyright © 2014 K.H. Erickson
All rights reserved.
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means, including electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the author.
Also by K.H. Erickson
Simple Introductions
Accounting and Finance Formulas
Choice Theory
Corporate Finance Formulas
Econometrics
Financial Economics
Game Theory
Game Theory for Business
Investment Appraisal
Marketing Management Concepts and Tools
Mathematical Formulas for Economics and Business
Microeconomics
Table of Contents
Marketing Essentials
Management Objectives and Tasks
A Customer-Led Business
Segmentation, Targeting and Positioning
Strategic Market Planning
Market Dynamics and Competitive Strategy
Building a Successful Brand
Consumer Behaviour
Market Research
Business to Business (B2B) Marketing
Innovation and New Product Development
Services Marketing Strategy
Internet Marketing
Marketing Communications
Advertising
Distribution Strategy
Pricing Strategy
The Future of Marketing
Marketing Essentials
Marketing defined
Marketing may be seen both as a set of doing tools or skill and as a holistic concept, and is popularly defined as:
‘Selling goods which don’t come back to people who do’
From sellers’ markets to buyers’ markets
Recent years have seen a shift from sellers’ markets to buyers’ markets, with businesses forced to respond to a new marketing environment:
1. Value is