The Story Wars
By Erik Saelens
()
Currently unavailable
Currently unavailable
About this ebook
Temporary half price!
Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bid you stand, Marketers of the World!
After this shameless bit of copyright infringement from one of the most famous stories of all time, let me tell you that the old era of marketing is over. The time that a brand could just make promises and use one-way communication is over. People just don’t pay the same amount of attention anymore to the way we advertise today’s products. We bombard them with so many messages it’s hard to make one stand out. Now, it’s time to change the way we communicate with our stakeholders. It’s time to enter the battleground that is modern-day marketing and in the midst of war, forge a new way to reach our stakeholders. The Story Wars forces this challenge. In his new book Erik Saelens, executive strategic director and founder of Brandhome, explains why storytelling is essential for a company to survive in today’s changing marketing landscape. How it’s about authenticity and building a passionate dialogue between a company and its stakeholders, about reaching out and connecting with those stakeholders on a deeper level than just a promise. It’s about people buying stories, not products. “After nourishment, shelter and companionship, stories are the things we need most in this world” (Philip Pullman).
In this book Erik discusses, in his own entertaining way, the difference between stories and tales and explains simply how to find and tell your brand’s story. He shows you how storytelling can be a part of your brand being Triple-A® and gives an easy checklist to make sure you’re doing everything right when you use storytelling to reach out to your audiences.
This book arms you with the weapons to fight in The Story Wars. It’s the anvil and the hammer that will help you forge your sword, ready for your masterstroke of storytelling.
Now, to infringe on another copyright, may the story be with you!
ENDORSEMENTS
Any story, brought in an intelligent way, is more powerful than all of the traditional marketing vehicles combined. This book brings you all the elements of storytelling to help you win The Story Wars.
- Walter Torfs, Director Branding & Communications, BNP Paribas Fortis -
Storytelling is in Erik’s nature. Everything he has taught me as my mentor has somehow always been through a story.
- Jef Pelkmans, Strategy Manager, Brandhome Belgium -
As Saelens rightly points out, we are at the verge of a real story war. If you want to win this war of authenticity, attention, liking and love, then you better read this book!
- Kurt Frenier, Global Vice President Marketing, PepsiCo HQ -
It’s a story about the power of storytelling. It’s a marketing book that reads like a story. Better than an explanation, it’s a demonstration. Great book!
- Nathalie Chevalier, Head of Branding, Communication and Culture AG Insurance & Karel Coudré, Marketing Director Non Life -
People buy stories, not just products. The Story Wars is an inspiring story and way forward for executives everywhere in the age of social and mobile media
- Wim Vos, CEO VAB Group -
After reading this book you will never look the same way ever again at brands and the stories they (don't) tell.
- Peter De Keyzer, Chief Economist, BNP Paribas Fortis -
Creativity and storytelling are like Oreos and milk - separate, they’re nice, but together they’re magic. So if something in your story hasn’t quite clicked yet, this book could be the ultimate branding weapon you’ve been missin
Erik Saelens
Erik Saelens is a consultant and interim manager with over 15 years’ experience in brand marketing and communications. He currently holds the position of strategy director at Brandhome.Erik specializes in rebranding and renaming operations, and has researched more than 250 brand-change operations worldwide. He is also an expert on brand management and M&A and IPO strategies, and draws on a strong operational background when putting these strategies into practice. Erik has a solid track record too as an interim manager, performing various roles for a range of international companies and brands.Until 2002 Erik worked as senior brand adviser to the board of Royal Dutch Telecom KPN in The Hague and Brussels. He was previously employed at Sodexo as a member of the international brand management team, having started his career at Walibi, a European amusement park group.Erik studied Economics at the University of Antwerp. He holds a Master in hotel and leisure marketing, and completed several other brand marketing studies.Erik is the author of Brandhome Platform I: Over maatschappij, mens en merk, which explores the relationship between branding, society and individual people. Erik created the Triple-A brand index and published a book on Triple-A brands in 2012 in English and Arabic. In 2013 he published the book about the Brandhome method®. He is a regular guest speaker at conferences and universities, and a frequent contributor to specialist sector media in Benelux. Erik is currently finalizing a new book on rebranding operations.Erik holds Belgian nationality and is fluent in English, Dutch and French.
Related to The Story Wars
Related ebooks
Create Brand Attraction: A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age Rating: 0 out of 5 stars0 ratingsBeyond Viral: The Complete Blueprint for Content Creation Across Social Media Platforms Rating: 0 out of 5 stars0 ratingsThere is No B2B or B2C: It's Human to Human #H2H Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 0 out of 5 stars0 ratingsSocial Virality: How to Find Ideas, Generate Word-of-Mouth and Get Profit from Your Social Media Posts Rating: 0 out of 5 stars0 ratingsThe DIY Newsroom Rating: 0 out of 5 stars0 ratingsBreak Through The Noise: The Nine Rules to Capture Global Attention Rating: 0 out of 5 stars0 ratingsUnfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Rating: 0 out of 5 stars0 ratingsBrand Activation: Implementing the Real Drivers of Sales and Profit Rating: 2 out of 5 stars2/5#Share: Building Social Media Word of Mouth Rating: 0 out of 5 stars0 ratingsHacker, Maker, Teacher, Thief: Advertising's Next Generation Rating: 0 out of 5 stars0 ratingsMy Virtual Neighborhood: A Book About Digital Marketing and How to Build Businesses Online Rating: 0 out of 5 stars0 ratingsThe Big Lie: . . . or Interpreting Your Global Customer’S Inner Life for Profit Rating: 0 out of 5 stars0 ratingsThe Power Of Storytelling: Dominate the Market With Your Story: Internet Marketing Guide, #2 Rating: 4 out of 5 stars4/5Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising Rating: 0 out of 5 stars0 ratingsCreating a Powerful Brand: It's Not Just Business, It's Personal Rating: 0 out of 5 stars0 ratingsGeneration Brand: Controlling Your Life-Brand for Likes, Loves and Career Advancement Rating: 0 out of 5 stars0 ratingsTalking Bits Rating: 0 out of 5 stars0 ratingsBrand Storytelling in the Digital Age: Theories, Practice and Application Rating: 0 out of 5 stars0 ratingsThe Resilient Brand: Storytelling In A Digital Era Rating: 0 out of 5 stars0 ratingsBigger Than This Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book) Rating: 4 out of 5 stars4/5Your Happiness Was Hacked: Why Tech Is Winning the Battle to Control Your Brain—and How to Fight Back Rating: 4 out of 5 stars4/5Influence: How social media influencers are shaping our digital future Rating: 4 out of 5 stars4/5The Art of War—Spirituality for Conflict: Annotated & Explained Rating: 4 out of 5 stars4/5Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Rating: 4 out of 5 stars4/5Human-Centered Communication: A Business Case Against Digital Pollution Rating: 0 out of 5 stars0 ratingsBe More Popular Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsPre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5
Reviews for The Story Wars
0 ratings0 reviews