Quick Win Social Media Marketing: Answers to your top 100 Social Media Marketing questions
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About this ebook
QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It’s also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media – with sensible tips on how to adapt your business. You can read QUICK WIN SOCIAL MEDIA MARKETING cover to cover, or you can dip in and out of it to find the answer to a specific question.
There are four sections to the book:
• Social Media Marketing Essentials sets the scene and explains how social media is used. This gives you the context, showing the move from traditional to social media marketing as well as explaining what’s needed to get started.
• Social Media Marketing Techniques shares the elements needed to improve social media in your business. It demonstrates action you can take and share with your team.
• Generating Sales describes the different ways that social media can deliver sales, both free and paid-for.
• Measuring, Monitoring & Managing brings it all together and highlights strategic issues many managers overlook.
In addition, using the grid in the Contents, you can search for questions across a range of topics, including: Branding; Channels; Competition; Content; Engagement; Feedback; and Mobile.
Annmarie Hanlon
ANNMARIE HANLON is a trainer and consultant in digital marketing strategy and business development of social media. A keynote speaker on Digital Marketing for business organisations, a trainer with Emarketeers and a Visiting Lecturer at the University of Derby, Annmarie is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. She is the author of Quick Win Marketing and co-author of Quick Win Digital Marketing.
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Reviews for Quick Win Social Media Marketing
4 ratings1 review
- Rating: 2 out of 5 stars2/5Useful just if you were cryogenically frozen for past 20 years or have little awareness of social media. Somehow repetitive, a little bit outdated (e.g. Klout doesn’t exist anymore) but a few interesting tips can be found.