Rating: 0 out of 5 stars
0 ratings
Ebook75 pages1 hour
Media Training: The Manual
By Sally Cronin
Rating: 0 out of 5 stars
()
About this ebook
It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes.
Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.
Reasons to build a relationship with the media.
- Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
- Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
- This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.
Read more from Sally Cronin
Sam, A Shaggy Dog Story Turning Back the Clock Rating: 0 out of 5 stars0 ratingsJust an Odd Job Girl Rating: 0 out of 5 stars0 ratingsFlights of Fancy Rating: 0 out of 5 stars0 ratings
Related to Media Training
Related ebooks
100 Media Training Strategies Rating: 0 out of 5 stars0 ratingsCan I Quote You on That?: A practical handbook for company executives who deal with the media Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5Public Relations: Beginners Guide Rating: 5 out of 5 stars5/5A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices Rating: 5 out of 5 stars5/5The Small Business Guide to PR: Plan and execute your first PR campaign in just 10 hours Rating: 3 out of 5 stars3/5The 10-Minute PR Checklist - Earn the Publicity You Deserve Rating: 4 out of 5 stars4/5How to Manage Your PR Rating: 0 out of 5 stars0 ratingsPublic Relations Getting it Right Rating: 0 out of 5 stars0 ratingsWell Spun: Big PR and Social Media Ideas for Small Business Rating: 0 out of 5 stars0 ratingsConversations on Managing Marketing Rating: 0 out of 5 stars0 ratingsPodcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers Rating: 0 out of 5 stars0 ratingsThe PR Masterclass: How to develop a public relations strategy that works! Rating: 5 out of 5 stars5/5How to Give a Great Speech Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Storytelling In Business: Strategies for Advertising Your Business and Personal Brand Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsSo You Want To Be On TV Rating: 0 out of 5 stars0 ratingsConversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 0 out of 5 stars0 ratingsTrainwrecks: How Corporate Reputations Collapse And Managements Attempt to Rebuild Them Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsGuerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Rating: 4 out of 5 stars4/5How To Write A Media Policy. Rating: 5 out of 5 stars5/5Crisis Communication (PB) Rating: 5 out of 5 stars5/5Making News: A Straight-Shooting <Br>Guide to Media Relations Rating: 0 out of 5 stars0 ratingsExtraordinary PR, Ordinary Budget: A Strategy Guide Rating: 0 out of 5 stars0 ratingsPitch Perfect: How to Say It Right the First Time, Every Time Rating: 4 out of 5 stars4/5Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Rating: 2 out of 5 stars2/5Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes, and Win Them Over Rating: 4 out of 5 stars4/5Agile PR: Expert Messaging in a Hyper-Connected, Always-On World Rating: 0 out of 5 stars0 ratings
Reference For You
The Elements of Style, Fourth Edition Rating: 5 out of 5 stars5/5The Dictionary of Obscure Sorrows Rating: 4 out of 5 stars4/5The Emotion Thesaurus (Second Edition): A Writer's Guide to Character Expression Rating: 5 out of 5 stars5/5The Everything Sign Language Book: American Sign Language Made Easy... All new photos! Rating: 4 out of 5 stars4/5Learn Sign Language in a Hurry: Grasp the Basics of American Sign Language Quickly and Easily Rating: 4 out of 5 stars4/51001 First Lines Rating: 4 out of 5 stars4/5Astrology 101: From Sun Signs to Moon Signs, Your Guide to Astrology Rating: 4 out of 5 stars4/5Legal Words You Should Know: Over 1,000 Essential Terms to Understand Contracts, Wills, and the Legal System Rating: 4 out of 5 stars4/51,001 Facts that Will Scare the S#*t Out of You: The Ultimate Bathroom Reader Rating: 4 out of 5 stars4/5U.S. History 101: Historic Events, Key People, Important Locations, and More! Rating: 5 out of 5 stars5/5Spy the Lie: Former CIA Officers Teach You How to Detect Deception Rating: 4 out of 5 stars4/5Bored Games: 100+ In-Person and Online Games to Keep Everyone Entertained Rating: 5 out of 5 stars5/5Emily Post's Etiquette in Society, in Business, in Politics, and at Home Rating: 4 out of 5 stars4/5Robert's Rules For Dummies Rating: 4 out of 5 stars4/5Show, Don't Tell: How to Write Vivid Descriptions, Handle Backstory, and Describe Your Characters’ Emotions Rating: 5 out of 5 stars5/5The Everything Essential Spanish Book: All You Need to Learn Spanish in No Time Rating: 5 out of 5 stars5/5Mythology 101: From Gods and Goddesses to Monsters and Mortals, Your Guide to Ancient Mythology Rating: 4 out of 5 stars4/5THE EMOTIONAL WOUND THESAURUS: A Writer's Guide to Psychological Trauma Rating: 5 out of 5 stars5/5
Related podcast episodes
75 - Understanding the Psychology of Why People Buy w/Melina Palmer 0% found this document useful129- Public Relations – Follow-Ups and Reminders 0% found this document usefulWhy Your Business Isn't Increasing 0% found this document usefulThe Three Steps to Getting PR & Media 0% found this document usefulAdvertising Simplified 0% found this document useful5 Ways to Stop Sabotaging Your Own Public Relations 0% found this document usefulThe Media Is Not the Message 0% found this document useful147- Public Relations - Nobody’s Waiting for Your Press Release 2 0% found this document usefulBehind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers 0% found this document useful109- Public relations: How do you get featured? 0% found this document useful124- Public relations – Tell your story 0% found this document usefulAre You Swinging for Information or Transformation? 0% found this document useful5 Things You Need to Have in Place Before You Act Like Your Own Publicist 0% found this document usefulPaint-By-Number Advertising and Selling 0% found this document useful310 – Are Press Releases Still Relevant and How Can they Help your Handmade Biz? with Mickie Kennedy of eReleases 0% found this document useful5 Reasons NOT to Work with a Pay-for-Placement PR Agency 0% found this document useful
Related articles
Is Sending Out a Press Release Really Worth the Money? EntrepreneurArticle
Is Sending Out a Press Release Really Worth the Money?
Dec 1, 2017
4 min readBRAND GUARDIANS: PR In A Time Of Crisis NZ MarketingArticle
BRAND GUARDIANS: PR In A Time Of Crisis
Nov 15, 2020
6 min readTell Better Stories To Stand Out From The Crowd NZBusiness and ManagementArticle
Tell Better Stories To Stand Out From The Crowd
Apr 25, 2021
If you’ve ever asked yourself, “How do I stand out from the crowd?”, “How do I cut through all the noise and attract customers who want to buy my product or service?”, or “How do I build a personal or business brand?” – telling better stories is the
2 min readPublic Speaking - How to Position Yourself and Get Started Parents in BizArticle
Public Speaking - How to Position Yourself and Get Started
Apr 20, 2020
3 min readIs Hiring a PR Firm Worth It? EntrepreneurArticle
Is Hiring a PR Firm Worth It?
May 1, 2018
2 min readLearn To Tell Your Story Business TodayArticle
Learn To Tell Your Story
Dec 10, 2018
2 min readSelling Ain’t Telling Inc.Article
Selling Ain’t Telling
May 5, 2020
A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this
4 min readUp-and-comers NZ MarketingArticle
Up-and-comers
Jul 7, 2019
15 min readThe Next Big Trick NZ MarketingArticle
The Next Big Trick
Jun 18, 2017
10 min readThe Camera Doesn’t Blink Home Business MagazineArticle
The Camera Doesn’t Blink
Oct 18, 2019
5 min readWhat Self-promotion Can Do For Your Business NZBusiness and ManagementArticle
What Self-promotion Can Do For Your Business
Apr 18, 2023
4 min readMia Benjamin Cacique MagazineArticle
Mia Benjamin
Jun 27, 2022
Q Tell us about yourself. I was born in the UK to an English mother and a Grenadian father. Although I have dual nationality, I see Grenada as my home – it is where I am happiest. Q What do you love about what you do? I love that it’s about being cre
1 min readThe Experts Speak FHM USArticle
The Experts Speak
May 10, 2022
3 min readFrom Prisoner To Millionaire FHM AustraliaArticle
From Prisoner To Millionaire
Dec 1, 2020
4 min readFrom Prisoner To Millionaire FHM USArticle
From Prisoner To Millionaire
Dec 1, 2020
4 min readThe Experts Speak FHM AustraliaArticle
The Experts Speak
May 10, 2022
3 min readfrankie GOOD STUFF AWARDS frankie MagazineArticle
frankie GOOD STUFF AWARDS
Jun 6, 2021
Hey, you – listen up! The frankie Good Stuff awards are back, which means another chance for Australian and New Zealand creatives to show off all the special things they’ve been working on. Our categories span the full gamut from photography to writi
13 min readCREATIVITY: It's Logical Really NZBusiness and ManagementArticle
CREATIVITY: It's Logical Really
Aug 28, 2019
3 min readA Burst of Branding EntrepreneurArticle
A Burst of Branding
Apr 1, 2014
2 min readThe Experts Speak FHM South AfricaArticle
The Experts Speak
May 10, 2022
3 min readThe Experts Speak FHM SwedenArticle
The Experts Speak
May 10, 2022
3 min readWorking In A Post-COVID World NewsweekArticle
Working In A Post-COVID World
Apr 9, 2021
5 min read3 Ways to Break Out of Your Comfort Zone EntrepreneurArticle
3 Ways to Break Out of Your Comfort Zone
Jul 1, 2013
2 min readWhat’s All The Hype? frankie MagazineArticle
What’s All The Hype?
Dec 6, 2020
People say lots of nice things about running a small business: how great it is to be your own boss, how fancy it feels to expense every coffee, and how gosh-darn refreshing those long lunches are. That’s all well and good, but there’s hard stuff, too
3 min readHow to Earn Coverage and Influence People Cannabis & Tech TodayArticle
How to Earn Coverage and Influence People
Jun 22, 2020
3 min readNicole Engelbrecht Podcaster, Writer And Creative Coach True LoveArticle
Nicole Engelbrecht Podcaster, Writer And Creative Coach
Jul 29, 2022
3 min readWhat You Wanted to Know About Marketing but Forgot to Ask EntrepreneurArticle
What You Wanted to Know About Marketing but Forgot to Ask
May 1, 2013
3 min readConfidently Build Your Business During COVID-19 Home Business MagazineArticle
Confidently Build Your Business During COVID-19
Sep 28, 2020
5 min readLessons Learned BeanSceneArticle
Lessons Learned
Feb 7, 2020
5 min readFinding New Customers for an Old Product EntrepreneurArticle
Finding New Customers for an Old Product
Mar 3, 2020
2 min read
Related categories
Reviews for Media Training
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Media Training - Sally Cronin
yc book_preview_excerpt.html X[n8y4 0I)qڢD[%R%)af6f)9GlKǹ9O Tjx?̔'+VzS.NZ{IƢ(tJ%:,sU <W2 A)2v( ɲEMy۩1/ će'y.*@32$1\Ac.`/O18\@~IAg8:xjё(z +6ih{8 ԳD0 @9N+֢nŬiJW18%9bTe]'Ȕrܖ_X pveI=A˖ԝAiOϸ( -?p-`O7FxY}VK;> НW.O4 v~TƄ(*cl'I ;
b멁KU.4gnzlC2%7s1.hS7 זE n07ws hׅV ka;:+i&֔a-D1 ؉ {44Wa^1)Wcy>Bz@r K< ZHLW&N$1w AįBR]] W]RlmxcHM]d0
Enjoying the preview?
Page 1 of 1