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    Golden Referrals. 32 Ways to Market Your Natural Therapy Business
    Golden Referrals. 32 Ways to Market Your Natural Therapy Business
    Golden Referrals. 32 Ways to Market Your Natural Therapy Business
    Ebook79 pages1 hour

    Golden Referrals. 32 Ways to Market Your Natural Therapy Business

    By Jayne Bryson

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    About this ebook

    My name is Jayne Bryson ND and I've ran a successful six figure naturopathic business for over 10 years. I've put down the secrets to my success in my last book 'Building Your Ideal Practice'. Now I'd like to share with you my new book 'Golden Referrals. 32 Ways to Market Your Natural Therapy Business'. My book shares 32 practical steps that you can implement right now to find and keep new clients. These are same same techniques I used to create a 6 figure natural therapy business in under 10 years. I still use these techniques today. You can too! If you are a naturopath, acupuncturist, homeopath, massage therapist or integrative practitioner, you'll find Golden Referrals your short to finding and retaining new clients..

    LanguageEnglish
    PublisherJayne Bryson
    Release dateSep 19, 2014
    ISBN9781310714702
    Golden Referrals. 32 Ways to Market Your Natural Therapy Business
    Author

    Jayne Bryson

    Jayne Bryson is a Naturopath and graduate of the Australian College of Natural Medicine, Queensland, with a Bachelor Degree of Health Science (Naturopathy). Jayne started her career as a mental health nurse following a traditionally orthodox medical framework, travelling the world before pursuing her interest in natural medicine. A passionate lifelong learner, Jayne continues to undertake extensive further education in Australia and overseas each year in order to remain at the cutting edge of natural health developments. She believes Mindfulness is a state of awareness, openness & focus. They are easy to learn & will rapidly & effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality and generally change your life. Jayne is a Master Neuro Linguistic Practitioner (NLP) & practices The Sedona Method - both of these techniques work beautifully together in balancing & aligning the mind, body & spirit. She uses an array of other therapies tailored specifically to you - Naturopathy, Bioresonance, Mindfulness techniques, Herbal medicine & Nutrition.

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    • 5/5
      This book is well thought out and filled with some very good advice. Some advice is more common that the rest, but there are some real jewels in here. But like any self-help book, the results you get will only be as good as the effort(s) you make to produce the results you seek.
      This little book was well worth the read.

    Book preview

    Golden Referrals. 32 Ways to Market Your Natural Therapy Business - Jayne Bryson

    Golden Referrals:

    Get 30+ Clients in Under a Month

    One of the main challenges for integrative practitioners is building up their client base. Whether you are a Naturopath, Nutritionist, Homeopath, Acupuncturist, Chiropractor, Massage Therapist, or Holistic Health Specialist, referrals are an essential part of a successful practice.

    The question is: how do you get these invaluable clients, especially if you don't have a great deal of time or money to devote to your marketing strategy?

    Given that we are advocates for natural or alternative wellness, many of us focus on the personal aspects of our practice, rather than tending to the business side of things. As such, even the most knowledgeable and experienced among us may find it difficult to maintain a profitable and flourishing practice.

    Though we may not be in this profession for the money, but to help others achieve positive change in their lives, the health of our business finances is still important. After all, earning a good living will allow us to continue to help our clients in years to come, and getting more clients is the most effective way to achieve this.

    In this book you will find 32 golden ways to increase referrals, which you can use to get 30+ clients in under a month. All of these tips, tricks, and marketing techniques are simple, straightforward, and (best of all) budget-friendly. Even if you've never promoted your practice before, or have absolutely no experience in developing a marketing campaign, this guide will give you the know-how that can help your business to thrive!

    So, without further ado, let's dive into the first golden referral that will open up the doors of opportunity for your integrative practice.

    Return to Table of Contents

    Golden tip #1:

    Building Trust

    Trust is an essential ingredient to having a flow of referrals to your business. Without it, no business can survive. You can build and foster this trust by always following through with what you have said you were going to do. If you tell a client that you are going to send them some more information, then be sure to send it to them as soon as possible. If you tell them that you are going to do some research into a particular health concern or a new treatment that may be of use to them, then please do so.

    Following through will not only make them feel they are being cared for, but it will also build invaluable trust that is the key to any client referral. They have to be reassured that you are going to do what you say, and that you are willing and able to exhibit integrity and honesty in both your actions and words.

    Another important aspect of this that needs to be addressed is keeping appointments and meetings. One of the quickest ways to lose trust with your clients is to habitually cancel appointments at the last minute or, worse yet, miss an appointment altogether. That's why it's so essential to keep an organised schedule book and ALWAYS reschedule appointments well in advance if at all possible. They need to know that they can depend on you and that they can trust in the fact that you will do everything in your power to be, consistent and respectful of their time.

    *Activity for Today: Train your staff that each new client coming into your practice should have everything they need. Follow-up after the first appointment with a thank you for joining our clinic letter. Make sure that a call back time is booked, and that a new appointment is confirmed in advance. Simply put, stress the importance of making your clients feel as though they are well taken care of. If supplements need to be ordered, or

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