Genießen Sie diesen Titel jetzt und Millionen mehr, in einer kostenlosen Testversion

Nur $9.99/Monat nach der Testversion. Jederzeit kündbar.

A Short-Cut to Marketing the Library

A Short-Cut to Marketing the Library

Vorschau lesen

A Short-Cut to Marketing the Library

Länge:
79 Seiten
1 Stunde
Herausgeber:
Freigegeben:
Jan 23, 2014
ISBN:
9781780631325
Format:
Buch

Beschreibung

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
  • Brief description of classical planning and marketing techniques
  • Easy to follow marketing tips geared to libraries and their offerings and working practices
  • Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed
Herausgeber:
Freigegeben:
Jan 23, 2014
ISBN:
9781780631325
Format:
Buch

Über den Autor

Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.


Ähnlich wie A Short-Cut to Marketing the Library

Ähnliche Bücher

Ähnliche Artikel

Buchvorschau

A Short-Cut to Marketing the Library - Zuzana Helinsky

Sie haben das Ende dieser Vorschau erreicht. Registrieren Sie sich, um mehr zu lesen!
Seite 1 von 1

Rezensionen

Was die anderen über A Short-Cut to Marketing the Library denken

0
0 Bewertungen / 0 Rezensionen
Wie hat es Ihnen gefallen?
Bewertung: 0 von 5 Sternen

Leser-Rezensionen