Niche Power: Researching & Understanding Your Niche
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About this ebook
NICHE POWER
The latest book in the 21 Day Challenge Series.
Finally a "how to" book that actually explains HOW to Research & Understand your NICHE.
NICHE POWER explains in detail multiple strategies for getting to know your ideal client so that you can attract more sales and grow your business.
You will learn:
>>Why the lack of a defined niche leads to failure
>>Eight different strategies to research your niche so that you know what social media to use
>>How to create an Avatar and how to use your Avatar to create great content
>>Tips on how to develop programs and services that will attract clients to you instead of chasing them
>>Free tools to measure and track your niche power so you know you are on the right track
At the end of the book, you will have a step-by-step plan to research your niche and build your marketing plan around it.
No more guesswork and wasted time on the wrong social media platform - know where you clients are and what to say to them.
Julie Ann Price
Julie Ann PriceChief W.O.O. OfficerI love being a “rebel with a cause.” My whole life I have “fought the system.” I don’t believe in doing things the way they’ve always been done unless you give me a darn good reason why.Even as a child, I fought my Catholic upbringing because it made no sense to me why going to a certain building on a certain day and listening to the same words over and over was a good thing. If it doesn’t make sense, then don’t do it! I haven’t been to church in years.That doesn’t mean I am without beliefs because I have plenty of those. I just don’t believe anyone can tell me the right way or the wrong way to express them.I believe that as women, we have a natural ability to lead, create and nurture. I believe corporate America was built by men and will be destroyed by men. Women have better things to do than buy in to the rules of the office and better aspirations than the corner office.It is in our nature to collaborate and create businesses in which everyone wins and no one loses. I believe in embracing my nature and doing work that I love.You will see that W.O.O. Women is an extension of me and my passion for personal expression. I hope you will take the time to learn about the mission of W.O.O. Women and join us in designing ideal lifestyles.A LITTLE BIT ABOUT ME:I am a 360-degree coach. I am trained as a health, life and business coach so when I work with you I can provide you with insightful coaching that takes into account all aspects of your life.Often, struggles in business are a reflection of struggles at home. When your personal life is out of “whack” you will find it shows up in your business and your health. These three aspects of you – life, health and work – are so closely tied together that improving one area will also improve the other two.I am also a mother of two, a wife of one, and a chauffeur of many. Like you, I wear multiple hats and juggle responsibilities with making time for myself and staying healthy.
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Book preview
Niche Power - Julie Ann Price
Julie Ann Price
Published by W.O.O. Women
Castleton, NY
Copyright
Published by W.O.O. Women
jprice@woo-women.com
Copyright © 2014 Julie Ann Price
Cover Design © 2014 Julie Ann Price
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including information storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
21 Day Quest
Researching & Understanding Niche Power
Table of Contents
Copyright
Researching and Understanding Niche Power
SECTION 1 - TRAINING
What is a NICHE?
How to Get the Most Out of This Training
Understanding Niche Power
A Concrete Example
Researching 101
Demographic Research
Step 1 - Basic Niche Overview
Step 2 - Google Demographics
Step 3 - Pinterest Research
Step 4 - Magazine Research
Magazine Selection
Core Topics
Magazine Style
Contributors
Social Media
Rinse & Repeat
Finding Common Ground
Choosing Your Style
Step 5 - Social Media
Google+
Step 6 - Blogs & Alexa
Step 7 - Amazon
Step 8 - Putting It Together
Avatar
Keywords
Summary
SECTION 2 - TASKS
SECTION 3 - MEASUREMENT & RESULTS
Results
Avatar
Central Pain
Core Topics
Selected Social Media
Primary Solution
Secondary Solution
Call To Action
Share Your Plan
CHECKLIST
SUGGESTED TIME TABLE
RESOURCES
QUESTIONS & HELP
ABOUT the AUTHOR
A Little Bit About Me
21 Day Quest
Researching and Understanding Niche Power
The 21-Day Quest Series to Build Your Following Now is intended to give you ideas and strategies to test to grow your list. You will learn best practices for each strategy and see different examples to help you apply the strategy to your own business.
After you have implemented the Quest Strategy, you will measure how much your list grows as a result. If you like the results, continue with the strategy and improve upon it. If you don't see much in the way of new prospects, no worries, another strategy will be on its way for you to test out.
Not every strategy will work for every business. Nor will each strategy appeal to you. However, you are bound to find some strategies that truly are a good fit for your business and when you do, you are on your way to building a