Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Your Small Business Website
    Your Small Business Website
    Your Small Business Website
    Ebook60 pages47 minutes

    Your Small Business Website

    By Mitchell Adams

    ()

    Read preview

    About this ebook

    As a small business owner, you don’t have to know HTML to have a website.

    Your Small Business Website will outline the steps involved to go from idea to working website along with how to protect your website investments along the way. The book starts with ways to plan your website and moves through how to build, promote and then maintain your small business website.

    This is not a technical guide. While you won’t learn how to write code, you will be introduced to common terms and concepts to help you when ordering services or working with consultants.

    If you are a small business owner without a website, now is the time to get started and this book can help!

    ----------------

    From the Author
    I have worked professionally in web technology and marketing since 2000. Along the way I have helped many small business owners get started with their own website. To this day, I am passionate about getting small businesses educated about their website and what possibilities exist for the small business owner.

    If you have questions, contact me at mitchadams.com or on one of the many social networks.

    LanguageEnglish
    PublisherMitchell Adams
    Release dateJan 3, 2015
    ISBN9780990757207
    Your Small Business Website
    Author

    Mitchell Adams

    Hello,So you want to know a little bit about me? Well, if you don't then stop reading. Otherwise, here you go. I was born in Knoxville, Tennessee and enjoyed spending my early years in Karns with multiple travels to Middle and West Tennessee. As an adult, I've found myself based in South Florida, dodging daily rain showers and watching the bamboo grow. Although I'm from Knoxville (Go Vols), I graduated with a Bachelor of Fine Arts from the University of Florida (Go Gators) with highest honors in photography. Safe to say, the creative process has held my attention both before college and well after.Books have particularly held an interest for me. For many years, I did custom book binding and on occasion I'll break out the tools to prepare a gift or make a journal for myself. It wasn't until recently I decided to take a dip into the world of self publishing.The drive to self publish came from my desire to share what I've learned with my "day job". I have been providing web development and consulting services for small businesses for over a decade now. It was time to put some organized thoughts on paper for my clients and anyone else interested in getting a website up and running.My first foray into self publishing was so enjoyable that I've already started developing ideas for more books (unrelated to websites). If you've traveled this road before, I'd love to hear your stories. You can always find me on the interwebs or at mitchadams.com.Take care and don't take any wooden nickels.Mitch

    Related to Your Small Business Website

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    • Article

      How To Build A Website

      Apr 29, 2019

      Whether you're running a small business, promoting your professional work or showcasing a hobby, your online presence can be crucial to reaching an audience. But building that presence can be daunting. Social media accounts, such as Facebook, LinkedI

      2 min read

    • Article

      04 Snapchat vs. Facebook

      Jun 20, 2016

      04 Snapchat vs. Facebook
      3 min read

    • Article

      HotPicks

      Dec 17, 2019

      HotPicks
      12 min read

    • Article

      Easy As One, Two, Three…..

      Jun 21, 2018

      Step One: What is acquisition in email marketing? Can’t you just email anybody? In email marketing, “acquisition” means adding a person’s email address to your customer database in order to send messages. Implicit in that acquisition is permission –

      8 min read

    • Article

      Best Online Shops 2021

      Sep 4, 2020

      Best Online Shops 2021
      2 min read

    • Article

      Local Citations

      Jan 7, 2020

      Local Citations
      4 min read

    • Article

      Launch a Side Hustle!

      Dec 31, 2019

      Launch a Side Hustle!
      25 min read

    • Article

      The Sound of Social Silence

      Jul 18, 2023

      The Sound of Social Silence
      2 min read

    • Article

      Magnus’ Marketing Minute

      Aug 1, 2022

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      5 min read

    • Article

      Build a Plan. Work the Plan.

      Jun 30, 2020

      Not enough time in the day? You know what they say: Failing to plan is a plan to fail. I am a professional, and I create plans of execution for every client, so why wouldn’t you? Make a list of all the tools available to reach your specific audience

      1 min read

    • Article

      How To Market Yourself

      Jan 19, 2021

      How To Market Yourself
      9 min read

    • Article

      Demystifying the Author Website

      Aug 7, 2023

      One of the biggest things writers hear about is the importance of building a platform. Generally, this has been translated as “grow a big social media following.” While “writer lifts” and “follow trains” seem like an easy way to build a platform, it’

      5 min read

    • Article

      What Have You Learned From Business Mistakes?

      Oct 4, 2021

      Asif Ahmed Managing Director of Acclivity and author of The Finance Playbook for Entrepreneurs www.acclivity.co “When I first started out in business, I hadn’t fully appreciated the importance of having contracts in place to support every legal relat

      7 min read

    • Article

      Create A Webpage Or Blog

      Mar 26, 2020

      Create A Webpage Or Blog
      12 min read

    • Article

      7 Key Steps For A Powerful, Effective Social Media Strategy

      Apr 18, 2023

      What do you want to achieve through your social media presence? Do you want to increase brand awareness, drive website traffic, generate leads, or improve customer engagement? Also, think of the journey your audience needs to take to make the purchas

      2 min read

    • Article

      Remote Learning

      Mar 4, 2021

      Remote Learning
      6 min read

    • Article

      What’s All The Hype?

      Dec 6, 2020

      People say lots of nice things about running a small business: how great it is to be your own boss, how fancy it feels to expense every coffee, and how gosh-darn refreshing those long lunches are. That’s all well and good, but there’s hard stuff, too

      3 min read

    • Article

      Design Thinking

      Sep 9, 2021

      Design Thinking
      3 min read

    • Article

      Share Your Likes

      Jan 28, 2021

      Before we get stuck into the different platforms, their benefits, and best practice tips, have a think about the way you use social media first. Taking a step back to analyse what you enjoy about it and why will really help when it comes to creating

      1 min read

    Related categories

    Reviews for Your Small Business Website

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Your Small Business Website - Mitchell Adams

      Your Small Business Website

      by Mitchell Lee Adams

      Copyright 2014 by Mitchell Lee Adams

      All Rights Reserved

      Published by Mitchell Lee Adams

      ISBN 978-0-9907572-0-7

      Table of Contents

      Acknowledgements

      Target Audience

      Chapter One: Getting Started

      Chapter Two: Plan Big, Start Small

      Chapter Three: Setting up the Basics

      Chapter Four: Build It

      Chapter Five: Promote It

      Chapter Six: Maintain It

      Chapter Seven: Helpful Resources

      About Mitchell Lee Adams

      Connect with Mitchell Lee Adams

      Acknowledgements

      Thanks first to Janet and Ronnie for loving me, putting clothes on my back, food in my tummy and keeping me from eating that entire bottle of children’s vitamins. Thanks to Will and Jenna for bringing Payton into the world and into my heart. Thanks to Ray and Linda for giving a kid fresh out of school and in need of a hand a chance. Thanks to Richard for fielding all of those newbie questions gracefully early on in my career. Thanks to Kristi for proofreading this book so that it all makes some sort of sense. Thanks to Amy, Ramon, RoseAnn, Matt, Phil, Mike, Bill, Brett and all of my friends not named, but loved just the same, for your support and inspiration.

      Target Audience

      This book is meant for the non-technical small business owner who wants to set up an online presence for their business. Although there are references to technical concepts, this book is not a technical step by step guide for building a website. The principles outlined will help the small business owner navigate through the overall process of getting a website online. After reading this book, the small business owner will have a base understanding of concepts they can use to help them grow and protect their business and online presence.

      Chapter One: Getting Started

      First off, relax. Remember, a project is made up of many tasks with each task undertaken in a sequence. An entire project is not completed in one fell swoop.

      If you are reading this book, you already understand the importance of having a solid web presence for your business. The purpose of this book is to help you get organized going forward. It will highlight areas you want to pay attention to in order to prevent trouble down the road. At the end of the process, you should feel informed and secure about all aspects of your company’s online presence.

      Although this book is not a technical guide, I will include some terms and concepts used by designers and developers. This vocabulary is included so you can become accustomed to the language of the Web. Where applicable, I will point you to resources where you can further your education on the topic being outlined. A list of common terms you might run across is at the end of the book. Spend some time going through the terms every now and again so you can become familiar with them.

      As you progress through this book, always keep your customer and target audience in mind. The choices you make should be of benefit to the customer first. You want a well-rounded, useful web presence to reinforce your service or product with both your existing and potential customers.

      Research

      The first step you will take in getting your website up and running will be to see what other companies are doing (or are not doing) with their own web presence. Your research is going to consist primarily of visiting other websites and developing a vision of what your own website will feature. The research doesn’t have to be difficult or time consuming. As you browse companies online doing similar work, or companies you find interesting, look at their websites through the eyes of your business. What do you like? What could you do without? Over time, you will start to formulate a rough idea for your own website. Your vision will include how your site looks, what it contains, how it should

      Enjoying the preview?
      Page 1 of 1