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    Understanding Pay-Per-Click Search Engine Marketing
    Understanding Pay-Per-Click Search Engine Marketing
    Understanding Pay-Per-Click Search Engine Marketing
    Ebook37 pages16 minutes

    Understanding Pay-Per-Click Search Engine Marketing

    By Michael Tantouri

    5/5

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    About this ebook

    Discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts using Pay-Per-Click (PPC) Search Engine Marketing.

    Plan and launch your Pay-Per-Click (PPC) campaign and keep track of its progress - If you want potential customers to form a traffic jam at your Web site, Pay-Per-Click (PPC) just might do the trick. This guide will help you decide! It tells you all about targeting your customers, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

    LanguageEnglish
    PublisherHi-Life Hub
    Release dateFeb 2, 2015
    ISBN9781311574039
    Understanding Pay-Per-Click Search Engine Marketing
    Author

    Michael Tantouri

    Michael achieved a Bachelors degree in Business Studies majoring in Marketing combined with a year’s work experience in an IT Hardware / Software environment. He started his experience as a Marketing Communications Executive in the Utilities Sector working with above and below the line marketing techniques.He further developed his Internet, digital marketing and technology skill sets with additional consulting and corporate marketing assignments that also incorporated the implementation , roll out and use of technology and CRM. This enabled Michael to become Oracle Certified as part of an Oracle Siebel implementation. To date, he has managed to develop his skill set working with a range of ERP CRM Systems as well as combining this with a love of On-Line Digital Marketing and Media.Having now moved to a consulting role, this has enabled him to work closely with a range of clients to understand and document their business requirements. In turn, enabling him to assist them in successfully implementing new systems. Away from the office, he shares a love of snowboarding together with the great outdoors! Most recently becoming a qualified diver and has already dived in some of the most glorious locations in Asia.

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    Book preview

    Understanding Pay-Per-Click Search Engine Marketing - Michael Tantouri

    Understanding Pay-Per-Click (PPC) Search Engine Marketing

    Copyright 2015 Michael Tantouri

    Published by Michael Tantouri

    Edition License Notes

    Thank you for downloading this e-book. This book remains the copyrighted property of the author, and may not be redistributed to others for commercial or non-commercial purposes. If you would like to share this book with another person, please purchase an additional copy for each recipient. Thank you for your support and respecting the hard work of this author.

    Table of Contents

    About This Book

    Introduction

    Chapter One - Internet Advertising Tips including Pay-Per- Click (PPC)

    Chapter Two - SEO or PPC

    Chapter Three - Affordable Pay Per Click (PPC) Search Engine Advertising

    Chapter Four – Pay-Per-Click (PPC) Bid Management

    Chapter Five - Pay-Per-Click (PPC) Campaign Management

    About Michael Tantouri

    Connect with Michael Tantouri

    About This Book

    Thank you for purchasing one of Hi-Life Hub’s collection. Hi-Life Hub series aims to improve the performance of individuals and businesses. We believe that marketing is very important to all businesses and with the advancement in technology, businesses also need to get into digital marketing.

    This book provides some insight to Pay-Per-Click (PPC) Marketing and how you can get started. And as with all Hi-Life Hub's collection, this book is not meant to be long and exhaustive. It aims to get straight to the point and guide your thoughts and processes.

    Introduction

    The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

    But with millions of websites out there being visited by millions of computer users, how can

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