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    Medical Practice Marketing For Dummies
    Unavailable
    Medical Practice Marketing For Dummies
    Unavailable
    Medical Practice Marketing For Dummies
    Ebook83 pages1 hour

    Medical Practice Marketing For Dummies

    By Bob Healy

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Marketing is a process rather than an event. To be successful, efficient and cost-conscious, developing a marketing plan is a necessary and critical element of a medical practice’s overall strategic process. The marketing plan will serve as a road map to guide your internal and external activities, define your goals and detail your planned strategies and tactics for a twelve month period.

    In "Medical Practice Marketing for Dummies" what you will find is a proven and practical approach for medical practices to honestly evaluate their current marketing situation and to develop and implement a comprehensive process to help increase their visibility in the community, differentiate themselves versus competitive providers and, ultimately, grow their revenue.

    This is not a report that discusses the 7 P’s of marketing or the theory behind developing a plan. More than anything, this is a “how to” guide to help you plan and organize so that you can effectively market.

    "Medical Practice Marketing for Dummies" will provide a simple blueprint on how to conduct an internal marketing assessment of your practice and develop a marketing plan. Specific examples of each of the plan elements, along with a sample marketing plan, are provided to guide you through the development process.

    LanguageEnglish
    PublisherBob Healy
    Release dateMar 20, 2015
    ISBN9781310142369
    Unavailable
    Medical Practice Marketing For Dummies
    Author

    Bob Healy

    I have over twenty-five years of healthcare experience with a focus on helping physician practices to conceptualize and implement marketing initiatives, differentiate themselves versus competitive providers and grow their revenue. I have literally developed and implemented hundreds of marketing plans to introduce new products and services in the physician practice arena resulting in substantial increases in practice income. For the last ten years I have been the Managing Partner of a healthcare consulting group working exclusively with private practice medical groups. Previously I worked in corporate roles helping physician practices in strategic and marketing areas while serving as Vice President of Marketing and Business Development in the outpatient provider market and physician services industry. My expertise has been highlighted nationally in publications such as Group Practice Journal, Physician’s Practice Digest, Tennessee Medicine, Virginia Medical News and the Atlanta Business Chronicle among others.

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