10 Ways To Write More Effective Ads
By Amie Wamsley
1/5
()
About this ebook
Enjoy your ebook "10 Ways To Write More Effective Ads"!
Related to 10 Ways To Write More Effective Ads
Related ebooks
Avoid The Big Internet Marketing Mistakes: How to avoid common marketing mistakes by introducing marketing strategies. Rating: 0 out of 5 stars0 ratingsWriting Effective Sales Letters to Supercharge Your Marketing Rating: 0 out of 5 stars0 ratingsSummary: Scientific Advertising: Review and Analysis of Hopkins' Book Rating: 5 out of 5 stars5/5Click 'Send' and Sell! Three Unconventional Emails with Extraordinary Sales Results Rating: 0 out of 5 stars0 ratingsWords that change the world: How to craft marketing texts for technical B2B products Rating: 0 out of 5 stars0 ratingsHow You Can Create Order-Pulling Advertising Rating: 0 out of 5 stars0 ratingsSell You Before You Sell Rating: 0 out of 5 stars0 ratings10 Ways to Write More Effective Ads Rating: 0 out of 5 stars0 ratingsHow to Copywrite Right Rating: 0 out of 5 stars0 ratingsHigh Response Sales Letter Rating: 0 out of 5 stars0 ratingsThe Email Money Manifesto Rating: 5 out of 5 stars5/5Yes! You Can Write Your Own Copy! Rating: 0 out of 5 stars0 ratingsConnect with Influencers and Potential Clients Using LinkedIn: Real Fast Results, #95 Rating: 0 out of 5 stars0 ratingsCopywriting For Beginners Rating: 3 out of 5 stars3/5How to Develop Residual Income in a Sustainable & Scalable Business: Real Fast Results, #39 Rating: 0 out of 5 stars0 ratingsMoney Making Marketing: Finding the people who need what you're selling and making sure they buy it. Rating: 0 out of 5 stars0 ratingsMaximum Conversion Rate Tactics - Increase Your Web Copy Conversion Rates Significantly by Making Small Changes! Rating: 0 out of 5 stars0 ratingsInformation Products Creation and Marketing Rating: 0 out of 5 stars0 ratingsThe Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online Rating: 0 out of 5 stars0 ratingsA Definitive Guide to Long-Term Income from Weekend Workshops: Fast Profit Case Studies, #1 Rating: 0 out of 5 stars0 ratingsJoint Venture Fast Profits Rating: 0 out of 5 stars0 ratingsOnline Viral Marketing Secrets Rating: 0 out of 5 stars0 ratingsWin More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days Rating: 0 out of 5 stars0 ratings100 Tips For Doubling or Tripling Your Business Rating: 0 out of 5 stars0 ratingsHow Make $1000 Per Day in Profits Through Effective Sourcing Rating: 0 out of 5 stars0 ratingsRabid, Recurring Fans: A 6-Step Guide to Building a Profitable List of Super-Customers Rating: 0 out of 5 stars0 ratings
Self-Improvement For You
Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No To Take Control of Your Life Rating: 4 out of 5 stars4/5The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are Rating: 4 out of 5 stars4/5The Big Book of 30-Day Challenges: 60 Habit-Forming Programs to Live an Infinitely Better Life Rating: 4 out of 5 stars4/5A Stolen Life: A Memoir Rating: 4 out of 5 stars4/5Don't Believe Everything You Think: Why Your Thinking Is The Beginning & End Of Suffering Rating: 5 out of 5 stars5/5Running on Empty: Overcome Your Childhood Emotional Neglect Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5How May I Serve Rating: 4 out of 5 stars4/5Think and Grow Rich (Illustrated Edition): With linked Table of Contents Rating: 4 out of 5 stars4/5Self-Care for People with ADHD: 100+ Ways to Recharge, De-Stress, and Prioritize You! Rating: 5 out of 5 stars5/5The Mastery of Self: A Toltec Guide to Personal Freedom Rating: 5 out of 5 stars5/5The Art of Witty Banter: Be Clever, Quick, & Magnetic Rating: 4 out of 5 stars4/5How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 4 out of 5 stars4/5The Four Loves Rating: 4 out of 5 stars4/5The Language of Letting Go: Daily Meditations on Codependency Rating: 5 out of 5 stars5/5Chop Wood Carry Water: How to Fall In Love With the Process of Becoming Great Rating: 4 out of 5 stars4/5Unfu*k Yourself: Get Out of Your Head and into Your Life Rating: 4 out of 5 stars4/5Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be Rating: 3 out of 5 stars3/5The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage Rating: 4 out of 5 stars4/5Wild at Heart Expanded Edition: Discovering the Secret of a Man's Soul Rating: 4 out of 5 stars4/5A Course In Miracles: (Original Edition) Rating: 5 out of 5 stars5/5A Grief Observed Rating: 4 out of 5 stars4/5
Reviews for 10 Ways To Write More Effective Ads
1 rating0 reviews
Book preview
10 Ways To Write More Effective Ads - Amie Wamsley
10 Ways to Write More
Effective Ads
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
"To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
"Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
"It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
"The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
"A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade. " These points are as true