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    Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media
    Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media
    Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media
    Ebook59 pages47 minutes

    Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media

    By Bob Baker

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    About this ebook

    Never Be Confused About Online Music Marketing Again!

    This ebook features Section 2 of the highly acclaimed "Guerrilla Music Marketing Handbook."

    Here's a glimpse at what you get:

    => Five Principles of Internet Marketing Every Musician Should Know. The Internet provides an amazing set of tools for independent artists. It can also be a great source of overwhelm and frustration. Here's what you need to know about online music promotion to stay happy, sane and effective.

    => The Guerrilla Marketing Online Fan-Attraction Formula. For the first time in book form, I share the details of my Octopus Marketing Formula, including the five critical factors that make this system work and the 14 websites you should consider using to reach fans.

    => Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The most common thing musicians say is "I don't know what to post online. I don't have anything to say." Read this chapter and you'll never worry about that again.

    => How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base. Want living proof that indie artists can create a major buzz online? Nick and Amy from Karmin and Jack and Nataly from Pomplamoose share the inside scoop in these exclusive interviews.

    "The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
    -Derek Sivers, founder of CD Baby

    "Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
    -Kris Lee-Scott, Hanai Music

    "I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
    -Dan Oakenhead, musician, Boulder, Colorado

    Grab this affordable ebook now and take your online presence to the next level.

    LanguageEnglish
    PublisherBob Baker
    Release dateMay 5, 2015
    ISBN9781311386588
    Guerrilla Music Marketing, Vol 2: Internet Promotion & Online Social Media

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      Book preview

      Guerrilla Music Marketing, Vol 2 - Bob Baker

      Guerrilla Music Marketing, Vol 2

      Internet Promotion and Online Social Media

      Bob Baker

      Smashwords Edition

      © 2015 Bob Baker – All Rights Reserved

      Published by Spotlight Publications and www.TheBuzzFactor.com

      PO Box 28441, St. Louis, MO 63146 USA

      All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, recording or otherwise – without the prior written permission of Bob Baker, except for the inclusion of brief passages in a review.

      This ebook features Section 2 of the Guerrilla Music Marketing Handbook. The full print version, featuring all five sections (20 chapters), is available at

      http://bob-baker.com/buzz/guerrilla-music-marketing-handbook/

      To Jay Conrad Levinson, the godfather of Guerrilla Marketing. Thanks for shining the light, blazing a new trail, and inspiring millions (including me) to take the guerrilla path less traveled!

      Free Gifts for You!

      I want to give you a FREE collection of music promotion reports, tip sheets and tools! Just go here to claim them:

      www.bob-baker.com/buzz/free-reports/

      Here's what you get:

      => My Music Marketing Secrets report, which reveals: A rarely-used marketing trick you can steal from restaurant menus, A simple technique that forces people to listen to your album, How to virtually hypnotize your fans using simple email, and much more.

      => How to Recession-Proof Your Music Career: 37 Ways Musicians, Bands and Record Labels Can Reduce Expenses and Prosper in Today’s Economy.

      => Four Ways to Attract More Music Fans Faster - Here are the steps you need to take to identify and build a loyal following and ensure a successful, long-term career.

      => A free subscription to my Buzz Factor Ezine. Every issue is filled with strategies you can start using right away to attract more fans, sell more music, and make more money.

      Again, they are all free. Just go here to get them:

      www.bob-baker.com/buzz/free-reports/

      Contents

      Five Principles of Internet Marketing Every Musician Should Know

      The Guerrilla Marketing Online Fan-Attraction Formula

      Everything You’ve Always Wanted to Know About What to Post and Share Online to Promote Your Music

      How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base

      BONUS CHAPTER: Music Marketing with YouTube: Four Ways to Beef Up Your Channel

      Get your free Music Marketing Secrets report

      About the author

      Other Books, Courses, Audiobooks, and Links

      Disclaimer

      Before You Go: rate and review this book, share it on Facebook and Twitter

      Chapter 1

      Five Principles of Internet Marketing Every Musician Should Know

      Billions of people around the planet now have access to the Internet. That’s a lot of people and a lot of opportunities at your fingertips. It can also be bewildering, as the number of new music sites and the variety of online tools continue to grow at dizzying rates. Just when you get a handle on how to promote yourself effectively with all of the existing web-based tools, a dozen new ones come along to cloud your vision and fill up your to-do list.

      Here’s something I recommend you do this very moment: Take a deep breath.

      Relax. Relieve yourself of the burden to know it all and do it all. Because, guess what? You never will know it all and do it all anyway – so don’t set yourself up for guaranteed frustration by setting unrealistic expectations, especially when it comes to using digital technology.

      The good news: While you will never know everything there is to know about online music promotion, and you’ll never get around to doing all that needs to be done, you can indeed get a better understanding of what the Internet and digital tools are. Once you understand these basic principles it will be a lot easier to implement an action plan and expand your efforts.

      The rest of this chapter will be devoted to giving you a quick crash course on the five most important things you need to know about marketing your music on the Internet today.

      1) Understand the long tail of abundance

      There’s a good chance you may have run across references to the long tail in your search for marketing advice. It’s a term made popular by

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