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    Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp
    Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp
    Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp
    Ebook64 pages48 minutes

    Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp

    By Bob Baker

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    About this ebook

    Never Be Confused About Music Publicity Again!

    This ebook features Section 3 of the highly acclaimed Guerrilla Music Marketing Handbook.

    Here's a glimpse at what you get:

    => 32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release -- This chapter is jam-packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

    => Killer Music Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials -- Here you'll learn how to write press releases, artist bios, cover letters, and emails that actually get read. Plus the best ways to present your band photos, press clippings, and more -- both online and off.

    => How to Exploit the Music Media and Get the Widespread Coverage You Deserve -- Find out what the music media really looks for when covering new artists ... and why most bands miss the boat. Learn what media hot buttons to push to get exposure. Discover how to write pitch letters and emails that get read and acted upon.

    => 5 Steps to Getting an Avalanche of Media Exposure -- Despite what you hear to the contrary, it's not who you know in the music media that matters. HOW you approach them with your message makes all the difference. This chapter reveals the five best ways to do just that ... and compels you to incorporate these powerful activities into your life.

    "The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
    -Derek Sivers, founder of CD Baby

    "Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
    -Kris Lee-Scott, Hanai Music

    "I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new album, and previous three albums, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
    -Dan Oakenhead, musician, Boulder, Colorado

    Grab this affordable ebook now and start getting the music media exposure you deserve.

    LanguageEnglish
    PublisherBob Baker
    Release dateMay 6, 2015
    ISBN9781310498381
    Guerrilla Music Marketing, Vol 3: Music Publicity and Media Exposure Bootcamp

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      Book preview

      Guerrilla Music Marketing, Vol 3 - Bob Baker

      Guerrilla Music Marketing, Vol 3

      Music Publicity and Media Exposure Bootcamp

      Bob Baker

      Smashwords Edition

      © 2015 Bob Baker – All Rights Reserved

      Published by Spotlight Publications and www.TheBuzzFactor.com

      PO Box 28441, St. Louis, MO 63146 USA

      All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, recording or otherwise – without the prior written permission of Bob Baker, except for the inclusion of brief passages in a review.

      This ebook features Section 3 of the Guerrilla Music Marketing Handbook. The full print version, featuring all five sections (20 chapters), is available at

      http://bob-baker.com/buzz/guerrilla-music-marketing-handbook/

      To Jay Conrad Levinson, the godfather of Guerrilla Marketing. Thanks for shining the light, blazing a new trail, and inspiring millions (including me) to take the guerrilla path less traveled!

      Free Gifts for You!

      Want even more music marketing advice? I invite you to download a FREE collection of music promotion reports, tip sheets and tools! Just go here to claim them:

      www.bob-baker.com/buzz/free-reports/

      Here's what you get:

      => My Music Marketing Secrets report, which reveals: A rarely-used marketing trick you can steal from restaurant menus, A simple technique that forces people to listen to your album, How to virtually hypnotize your fans using simple email, and much more.

      => How to Recession-Proof Your Music Career: 37 Ways Musicians, Bands and Record Labels Can Reduce Expenses and Prosper in Today’s Economy.

      => Four Ways to Attract More Music Fans Faster - Here are the steps you need to take to identify and build a loyal following and ensure a successful, long-term career.

      => A free subscription to my Buzz Factor Ezine. Every issue is filled with strategies you can use to attract more fans, sell more music, and make more money.

      Again, they are all free. Just go here to get them:

      www.bob-baker.com/buzz/free-reports/

      Contents

      32 Ways to Get Exposure for Yourself, Your Band or Your New Music Release

      Killer Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials

      How to Exploit the Music Media and Get the Widespread Coverage You Deserve

      5 Steps to Getting an Avalanche of Media Exposure

      Bonus Chapter: Four Productivity Hacks for Musicians

      Get your free Music Marketing Secrets report

      About the author

      Other Books, Courses, Audiobooks, and Links

      Disclaimer

      Before You Go: rate and review this book, share it on Facebook and Twitter

      Chapter 1

      32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release

      Despite what you may have heard to the contrary, promoting and marketing your music shouldn’t be the dreary task so many people make it out to be. The pessimists tell us we have to shut down the creative side of our brains and shift into business mode. How dull. How boring. No wonder so many artists go running for the hills at the mere mention of having to promote their music.

      What follows is a list of creative, low-cost ideas and techniques you can start using right away to get media exposure for your music. Read these tips. Think about them. Play with them. Have some fun with them. But, most important, put them into action … starting today!

      Translate your story into a newsworthy hook

      Announcing the release of another new album won’t get you very far. Music magazines get dozens of these ho-hum announcements every day. However, the debut release from a volunteer firefighter or a guy who can juggle three chainsaws at one time might catch the attention of a music editor. Why? Because it has a news hook that makes it stand out.

      So what’s your news hook? To uncover it, ask yourself these questions:

      => Does your band name or new album title have a significant meaning?

      => Have any of your members won awards, done brave deeds, or accomplished anything noteworthy (they don’t have to be music-related)?

      => Do the lyrics to any of your songs tie in with a current event or trend?

      Lesson: Always be on the lookout

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