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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing
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About this ebook
Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those?
Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.
Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.
This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.
Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.
Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.
This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.
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Author
John W. Hayes
John and Connie (his wife of twenty-four years) live in the hills of northern Minnesota near the town of Cohasset where he and his family attend worship services. Five miles away is Itasca County's seat, Grand Rapids, where Hayes has practiced law for nearly twenty-eight years. John built their colonial style house where they raised their three children (now adults) Sarah, Johannah, and John. Hayes' love of history began as a four-year-old transplant to Fairfax County, Virginia where, for fifteen years, he encountered early American history and the forging of our early government. Hayes recalls trips to George Washington's old haunts, the plantations of Mount Vernon and Woodlawn, and Jefferson's home Monticello. In addition, there were several trips to Jamestown, Colonial Williamsburg and Yorktown wherein he encountered and was intrigued by the daily lifestyles and struggles of the common person; whether those struggles came from keeping of hearth and home, sociopolitical tensions, legal endeavors, or war-time duties. Hayes came to respect our colonial predecessors and now finds satisfaction in emulating and writing about their life-ways.
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