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    How to Brand and Market Yourself: Tips for Artists
    How to Brand and Market Yourself: Tips for Artists
    How to Brand and Market Yourself: Tips for Artists
    Ebook17 pages14 minutes

    How to Brand and Market Yourself: Tips for Artists

    By Ferdinand Gernandt and Diani Gernandt

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    About this ebook

    So, why do YOU need a brand? One of the biggest lessons you can learn is to think of yourself not only as an artist but also as a business brand or product. You want to do this artist ‘thing’ full time? Then you HAVE to be a savvy business person too. Building a brand for yourself will give you a great advantage over others.

    LanguageEnglish
    PublisherFerdinand Gernandt
    Release dateMay 30, 2015
    ISBN9781329173668
    How to Brand and Market Yourself: Tips for Artists
    Author

    Ferdinand Gernandt

    Ferdinand has been part of the SA entertainment industry for over 15 years and has evolved from being a sought after vocalist and Performer to a respected and accomplished Choreographer, Director and Producer.Ferdinand recently produced, directed and choreographed the Smash Hit musical “REIK NA DIE STERRE” and is currently in the process of developing the full feature film “#SCARS”He has also been seen on the small screen in varied featured parts in “VILLA ROSA, ISIDINGO, 7de LAAN & SCANDAL” His most recent theatre accolade was playing the role of Electra in the Roller Skating Musical “STARLIGHT EXPRESS”Ferdinand completed his diploma in Musical Theatre at Pretoria Technikon in 1999. After his studies he joined “African Footprint” for three years (704 performances) as part of the original cast, touring abroad to Atlanta, Georgia and performed at the “Royal Variety Performance” in 2000, London. He also performed for “Celebrity Cruise Lines” and “Princess Cruises” as singer/dancer and guest entertainer for two years. On Ferdinand’s return to South Africa he choreographed and starred in “Best of the boys - Calendar Boys” as lead vocalist at the Performer Theatre, following he choreographed “Duke” for Tswane University of Technology (TUT) for their annual Dance Season in 2005. Other Shows include: “7’Tease Fever” “The Wizard of Oz” “Vodacom CEO Awards 2005” Fred Casely in “Chicago” the Musical “Goldilocks and the Three Bears” Galileo understudy in “We Will Rock You” "The King and I" and wowed audiences as the John Travolta character Tony Manero in the West End hit Musical “Saturday Night Fever”Ferdinand's short film screenplay "Uit die Kaskenades" got commissioned for production for kykNET's Silwerskerm Filmfees which landed in the TOP 10 out of 450 other scripts. "Debuut - PILOT" an Afrikaans GLee kykNET Series which has been developed into the popular kykNET series STERLOPERS. 8 DAYS IMDB credit as writer for this feature film, produced by After Eden Pictures USA. His screenplay and brainchild "LINE OUT - the movie musical" is in development with DreamVision and After Eden Pictures, USA.Further projects include: Nianell - Sand en Water CD launch, Innibos Kunstefees 2011 as well as “SKOUSPEL 2013 & 2014” He was also the choreographer for the Afrikaans 50's movie musical "Pretville" Produced by Hartiwood Films.Ferdinand acts as producer, director and choreographer of this yearly youth development project the "Broadway Performance Showcase Experience" which is an initiative to create a sound platform for our young artists in South Africa providing a safe environment to uplift and transform our culture.The “FADCreationS Mentorship Program” is a 3 to 6 month program where one-on-one training, mentorship and guidance is provided to select individuals to bridge the gap between amateur and professional, preparing the young talents for the industry.

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      Book preview

      How to Brand and Market Yourself - Ferdinand Gernandt

      Introduction

      So, why do YOU need a brand?

      One of the biggest lessons you can learn is to think of yourself not only as an artist but also as a business brand or product. You want to do this artist ‘thing’ full time? Then you HAVE to be a savvy business person too. Building a brand for yourself will give you a great advantage over others.

      $115 million. $300 million. $7.3 billion.

      Those are the net worth estimates of Vera Wang, Beyoncé and George Lucas. Aside from their talent, these artists owe their worth in large part to the fact that they have become internationally recognised names. They’re more than just names – they are BRANDS.

      "You too are a brand. Whether you know it or not. Whether you like it or not." Marc Eckō

      This e-book is all about how to go about creating a brand for you as an artist which will set you apart from the hundreds aiming to capitalise on the same

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