Social Networking in Recruitment: Build your social networking expertise to give yourself a cost-effective advantage in the hiring market
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About this ebook
Become a professional social networking expert and give your organization a cost-effective advantage in the hiring market.
Social networks have opened up whole new channels of communication between prospective employees and employers. They provide perfect opportunities to build a strong relationship with potential employees that ensures investment in recruitment is targeted towards a successful, cost effective hire. Social networks also allow an organization to build a strong employer brand that reaches the digital natives of the world, enabling the recruiter to achieve a competitive advantage.
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Reviews for Social Networking in Recruitment
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Book preview
Social Networking in Recruitment - Amanda Belton
Table of Contents
Social Networking in Recruitment
Credits
About the Author
About the Reviewers
Preface
What this book covers
Who this book is for
Conventions
Reader feedback
Piracy
1. Becoming a Digital Native
Finding a mentor close to home
Using an internal social network
Using an external professional network
Using an external social network
Finding your voice on Twitter
Finding your own community online
Summary
2. Forewarned is Forearmed – Being Prepared for a Crisis
Identifying risks and challenges
Social media policy
Ready responses
Summary
3. Pulling it All Together in a Plan
A staged approach
Stage 1 – Preparing
Stage 2 – Broadcasting
Stage 3 – Conversing
Stage 4 – Multichanneling
Sourcing candidates
LinkedIn search
Employee networks
Advertising to people who are searching online
Summary
Social Networking in Recruitment
Social Networking in Recruitment
Copyright © 2014 Impackt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Impackt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Impackt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Impackt Publishing cannot guarantee the accuracy of this information.
First published: February 2014
Production Reference: 1250214
Published by Impackt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78300-004-3
www.Impacktpub.com
Cover Image by Jarek Blaminsky (<milak6@wp.pl>)
Credits
Author
Amanda Belton
Project Coordinator
Priyanka Goel
Proofreaders
Maria Gould
Paul Hindle
Copy Editors
Jalasha D'costa
Maria Gould
Paul Hindle
Production Coordinator
Melwyn D'sa
Cover Work
Melwyn D'sa
Reviewers
Manavendra