How You Can Create Order-Pulling Advertising
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About this ebook
All your profits or losses depend on effective advertising. This Ebook describes where to advertise and why. It covers types of ads you can use, and identifies response-generating elements your ad must have. You'll also learn how to write a classified ad, how to write a display ad, and how to key, track, and test your advertising. A special bonus section covers how to save an extra 17% on your ad cost by starting an advertising agency.
Thomas Fredrick
Thomas Fredrick is the author of numerous Ebooks and training courses. He has been developing helpful guides for people who want to have a successful home based business.
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How You Can Create Order-Pulling Advertising - Thomas Fredrick
How You Can Create Order-Pulling Advertising
Copyright 2015 Thomas Fredrick
Published by Thomas Fredrick at Smashwords
Smashwords Edition License Notes
Thank you for downloading this high-value Ebook. It is licensed for your personal enjoyment only. This Ebook remains the copyrighted property of the author, and may not be re-sold or given away to other people; nor may it be redistributed to others for commercial or non-commercial purposes. If you value this Ebook and you would like to share it with others, you can purchase additional copies for each reader. You can also encourage your friends to download their own copy from their favorite authorized retailer. If you are reading this book and did not purchase it, thank you for returning to your favorite retailer and purchasing your own copy. Your respect for the hard work of this author is very much appreciated. Thank you for your support.
Table of Contents
Chapter 1 - Introduction
Chapter 2 - Where to advertise
Chapter 3 - Categories of classified ads
Chapter 4 - Types of ads
Chapter 5 - Elements your ad must have
Chapter 6 - How to write a classified ad
Chapter 7 - How to write a display ad
Chapter 8 - Keeping records
Chapter 9 - Reinvest your profits
Chapter 10 - Start an in-house ad agency
Chapter 11 - Other information
Chapter 12 - Closing
Chapter 1. - Introduction
Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich!
The purpose of any business is to sell a product or service. But without sales, no business can prosper and grow.
Advertising is the life-blood of any mail-order business. It is the process of alerting potential customers what you have for sale. The better your ability to use advertising profitably, the more money you will take in.
More than anything else, the key to success in business depends on how and where you advertise. If you have the better mousetrap,
you have to let the people know about it, and advertising is the way to do it.
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. Your profits or losses will depend almost exclusively on effective advertising.
Back to the top
Chapter 2. - Where to advertise
To begin, let us look at the concept of targeting.
2a. Targeting
It is just common sense to do product analysis and market research before you begin building, learning or putting together something you want other people to buy. This research will save you time, frustration, and money, if you apply it to every selling opportunity
that arouses your interest.
You need to find out what people want, and give it to them. You should always answer the