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    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises.
    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises.
    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises.
    Ebook100 pages1 hour

    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises.

    By Georgia Lainiotis

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    About this ebook

    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises is a guide for SMEs around the world. The structured proven way to building exports, as outlined in this book, is a valuable reference tool for exporting. The approach is based on the author's 20 years experience in business development, global sales, exporting projects in 38 countries on 5 continents. This guide is most useful for business owners who want to i) understand the new paradigms of global business and exporting, ii) learn an effective approach to taking their products/services global ii) know the intricate details of what it takes, as an individual and business, to take goods/services global consistently and profitably iii) become aware of the most crucial issues, potential situations, problems and advantages that exporting can bring to their daily life and business and iv) become focused exporters that create a powerful global business niche. This guide explains the new global business paradigm, uniquely focused leadership, right timing for exporting, business development and sales requirements, specifics on creating an exporting strategy, the procedure for choosing the right countries, exporting risks, exporting terminology, social media communication strategies for exporting and global niche development. It is a must read for serious business people that want to be successful global players.

    LanguageEnglish
    PublisherGeorgia Lainiotis
    Release dateDec 18, 2015
    ISBN9780692599303
    Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises.
    Author

    Georgia Lainiotis

    Georgia Ismini Lainiotis is a Global Corporate Executive Strategic Advisor & Consultant. Her experience and passion lie in supporting Executives around the globe to transform their companies, successfully export, create effective global sales initiatives, conclude joint ventures, attain strategic alliance opportunities and achieve unprecedented growth and global expansion even within "troubled" economies.Georgia has over 20 years experience in global Financial Services, IT, Manufacturing, Food & Beverage, Real Estate, Legal Services, Public Sector industries and Global Advisory/Consulting. She has worked on Wall Street for Morgan Stanley, Sullivan & Cromwell/Goldman Sachs in the city of London for Bank of Scotland, in Paris, France and Athens, Greece for Credit Agricole and Emporiki Bank and for Morgan Stanley in Beverley Hills, CA.Georgia has spearheaded companies in the IT industry and has advised on integration/change strategy, global business development, exporting and global sales projects for numerous corporations and SMEs in various industries (IT, Petroleum, Retail, Food & Beverage, Manufacturing, Luxury Goods & Services, Legal, Engineering, Environmental, Finance, Shipping, Consulting and Automotive) and the Public Sector.Georgia Ismini is a graduate of Smith College in Economics and Government with a minor in the Japanese language, a participant in the Columbia University's East Asian Institute Graduate Program. She has an MBA and MA (Masters of Arts in Economic Development) from the Florida Institute of Technology and the University of London.She is fluent in 6 languages with native fluency in English, Greek, Spanish, Portuguese and working knowledge of French & Japanese.Georgia has given lectures and seminars on various business and financial topics in Europe, Asia, and the US. She was voted a member of the International Who's Who Society and was inaugurated in Lausanne Switzerland for her contributions and dedication in the field of Financial Services. She was featured in the US Forbes 2012 Special Edition for her contributions and mastery of complex international business strategy solutions and management.Specialization: Advising CEO's in areas of Business Development, Global Expansion, Change Strategies, Strategic Alliances, Cross- Cultural Alliances, International Negotiation, Due Diligence, Exporting Strategies, Global Niche Market Development and Sales Strategies. E-mail: georgia@lainiotis.com

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      Book preview

      Exporting From Failure To Success - Georgia Lainiotis

      EXPORTING FROM FAILURE TO SUCCESS: AN EXCLUSIVE GLOBAL GUIDE FOR SMALL & MEDIUM ENTERPRISES.

      BY

      GEORGIA ISMINI LAINIOTIS, MBA, MA

      Copyright © 2015 by Georgia Ismini Lainiotis

      Smashwords Edition

      ISBN No. 978-0-692-59930-3

      All Rights Reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations, embodied in reviews and certain other non-commercial uses permitted by copyright law. While the advice and information in this book are believed to be true and accurate at the date of publication, the author cannot accept any legal responsibility for any error or omission made.

      Fixing Mistakes Is Harder Than Doing It Right From The Beginning.

      Georgia I. Lainiotis

      CONTENTS

      DEDICATION

      ABOUT THE AUTHOR

      INTRODUCTION

      CHAPTER ONE: The New Global Business Paradigm

      CHAPTER TWO: Uniquely Focused Leadership

      CHAPTER THREE: Right Timing- Do You Qualify?

      CHAPTER FOUR: The Fast Track To Success Starts Slow

      CHAPTER FIVE: Effective Sales-Rapid Consistent Action vs. Rabid Erratic Action

      CHAPTER SIX: Seven Steps To Creating An Export Strategy That Works

      CHAPTER SEVEN: Basic Export Terms & Issues To Know

      CHAPTER EIGHT: Finding Your Global Niche via Social Media

      CHAPTER NINE: How To Ensure You Have Created A Niche Market

      CONCLUSION

      APPENDIX

      GRATITUDE

      DEDICATION

      This book is dedicated to my parents who were global players in their personal and professional lives long before it was popular.

      They both inspired me to be a true citizen of the world, to create my own global niche, and to have the real courage to forge a unique life path.

      Thank you for your example, support and foresight.

      ABOUT THE AUTHOR

      Georgia Lainiotis is a Global Corporate Executive Strategic Advisor & Consultant. Her experience and passion lie in supporting Executives to transform their companies, successfully export, create effective global sales initiatives, conclude joint ventures, attain strategic alliance opportunities and achieve unprecedented growth and global expansion even within troubled economies.

      Georgia Lainiotis has over 20+ years experience in global Financial Services, IT, Manufacturing, Food & Beverage, Real Estate, Legal Services, Public Sector industries and Global Advisory/Consulting. She has worked on Wall Street for Morgan Stanley, Sullivan & Cromwell/Goldman Sachs, in the City of London for Bank of Scotland, in Paris, France and Athens, Greece for Credit Agricole & Emporiki Bank, Morgan Stanley in Beverly Hills, CA as Advisor, Business Development Advisor and in Senior Executive positions in Global Group Strategy, Change Management, Strategic Alliances, Merger Integration, Joint Ventures, Public Sector Privatizations & Debt Transactions in the US, Europe /North-South Americas, Australia, the Middle East and Asia.

      Georgia has spearheaded companies in the IT industry and has advised on integration/change strategy, global business development, exporting and global sales projects for numerous corporations and SMEs in various industries (IT, Education, Electronics, Petroleum, Retail, Food & Beverage, Finance, Shipping, Manufacturing, Luxury Goods & Services, Hotels & Leisure, Legal, Engineering, Environmental Services, Consulting, Automotive) and the Public Sector.

      Georgia Ismini is a graduate of Smith College in Economics & Government with a minor in the Japanese language, a participant in the Columbia University’s East Asian Institute Graduate Program. She has an MBA and MA (Masters of Arts in Economic Development) from the Florida Institute of Technology and the University of London.

      Fluent in 6 languages with native fluency in English, Greek, Spanish, Portuguese and working knowledge of French & Japanese.

      Georgia has given lectures and seminars on various business and financial topics in Europe, Asia, and the US. She was voted a member of the International Who’s Who Society and was inaugurated in Lausanne Switzerland for her contributions and dedication in the field of Financial Services. She was featured in the US Forbes 2012 Special Edition for her contributions and mastery of complex international business strategy solutions and management.

      Specialization: Advising CEO’s in areas of Business Development, Global Expansion, Change Strategies, Strategic Alliances, Cross-Cultural Alliances, International Negotiation, Due-Diligence, Exporting Strategies, Global Niche Market Development and Sales Strategies. E-Mail: georgia@lainiotis.com

      INTRODUCTION

      You want to export. If you are honest, you have wanted to export your products and services for a long time. The excitement of going into the global world of business is widespread. The potential for growth, the market size, experiencing different cultures, mitigating your local market’s risk are all compelling reasons to export. However, there are many downsides for those who do not export correctly and at the right time. Random-Anytime and Ad-Hoc Exporters suffer from too much noise with minimal real results. Randomly exporting is, not only risky, inefficient and time consuming, it also takes resources away from

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