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    Business Stripped Bare (Review and Analysis of Branson's Book)
    Business Stripped Bare (Review and Analysis of Branson's Book)
    Business Stripped Bare (Review and Analysis of Branson's Book)
    Ebook47 pages30 minutes

    Business Stripped Bare (Review and Analysis of Branson's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Richard Branson's book: "Business Stripped Bare: Adventures of a Global Entrepreneur".

    This complete summary of the ideas from Richard Branson's book "Business Stripped Bare" shows that the whole object of being in business is to create new things, make them and sell them. The essence of any business is creativity. There is no reverse gear in commerce – if you have a problem, you have to invent a solution rather than trying to un-invent what is already there. Furthermore, this summary presents seven elements that need to be in place to really make the right things happen. Your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you’re proud of, which does things you feel good about and which genuinely takes a step towards making the world a better place, then you’ve achieved something very worthwhile.

    Added-value of this summary:
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge

    To learn more, read "Business Stripped Bare" and discover very interesting ideas written by one of the most successful people on earth. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238658
    Business Stripped Bare (Review and Analysis of Branson's Book)

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      Book preview

      Business Stripped Bare (Review and Analysis of Branson's Book) - BusinessNews Publishing

      Book Presentation

      Business Stripped Bare by Richard Branson

      Summary of Business Stripped Bare (Richard Branson)

      Book Abstract

      MAIN IDEA

      The whole object of being in business is to create new things, make them and sell them. Anything else is merely window dressing. The essence of any business is creativity. There is no reverse gear in commerce – if you have a problem, you have to invent a solution rather than trying to uninvent what is already there. This is part of the reason why business is so challenging.

      To really make the right things happen, you need seven elements to be in place:

      Once you bring these seven elements together, your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you’re proud of, that does things you feel good about and which genuinely takes a step towards making the world a better place, then you’ve achieved something very worthwhile. And strange as it may seem, the bigger your enterprise becomes, the harder the ethical questions also become.

      Success for me is whether you have created something that you can be really proud of. Profits are necessary to invest in the next project – and pay the bills, repay investors and reward all the hard work – but that’s all. Nobody should be remembered for how much money they have made in life. Whether you die with a billion dollars in your bank account or $20 under your pillow is actually not that interesting. That’s not what you’ve achieved in life. What matters is whether you’ve created something special – and whether you’ve made a real difference to other people’s lives. Entrepreneurs, scientists and artists who died as paupers are often the heroes. In business, as in life, all that matters is that you do something positive.

      – Richard Branson

      The brave may not live forever – but the cautious do not live at all!

      – Richard Branson

      "In business, as in so many other creative endeavors,

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