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    Building Strong Brands (Review and Analysis of Aaker's Book)
    Building Strong Brands (Review and Analysis of Aaker's Book)
    Building Strong Brands (Review and Analysis of Aaker's Book)
    Ebook39 pages20 minutes

    Building Strong Brands (Review and Analysis of Aaker's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity".

    This summary of the ideas from David Aaker's book "Build Strong Brands" shows that a strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset. In fact, brand equity is historical – the current brand image is derived from actions previously taken. Therefore, the process of adding value to a brand so that it has greater equity in the future is termed a brand identity program. Through the integration of additional product attributes, organizational attributes, personality characteristics and visual imagery, including symbols, the brand identity program adds value to the brand in the future. In essence this summary highlights that a strong brand is the strategic asset which holds the key to the long-term performance of any organization; any initiative focused on building the value of the brand is integral to the long-term viability of the organization itself. 

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge

    To learn more, read "Building Strong Brands" and discover a useful book to develop successful organizations. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238559
    Building Strong Brands (Review and Analysis of Aaker's Book)

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      Book preview

      Building Strong Brands (Review and Analysis of Aaker's Book) - BusinessNews Publishing

      Book Presentation: Building Strong Brands by David Aaker

      Summary of Building Strong Brands (David Aaker)

      Book Abstract

      A strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset.

      Brand equity is historical – the current brand image is derived from actions previously taken. The process of adding value to a brand so that it has greater equity in the future is termed a brand identity program. Brand identity is built on the foundation of the value proposition – what the product offers and how well it delivers on that promise. The value proposition is then enhanced through the integration of additional product attributes, organizational attributes, personality characteristics and visual imagery, including symbols. All of these factors come together in the brand identity program to add value to the brand in the future.

      A brand nurturing organization will then integrate the various brand identity programs under its control into a brand system. In a brand system, overlaps between various brands can be eliminated, clarity can be enhanced and synergy can be created as brands work together to achieve leverage.

      In essence, since a strong brand is the strategic asset which holds the key to the long-term performance of any organization, any initiative focused on building the value of the brand is integral to the long-term viability of the

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