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45 Seiten
33 Minuten
Feb 15, 2013


The must-read summary of Robert Spector's book: " Get Big Fast: Inside the Revolutionary Business Model That Changed the World".

This complete summary of the ideas from Robert Spector's book " Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with a profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores – it could store endless titles and respond to its customers’ preferences. This summary talks about how Amazon came into being and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. "In less than four years, went from zero to $2.6 billion in sales". With those stats in mind it comes as no surprise that Amazon’s company motto is to "Work hard, have fun and make history." And make history it certainly has…

Added-value of this summary: 
• Save time
• Understand the key concepts 
• Increase your business knowledge

To learn more, read " Get Big Fast" and discover how to succeed in an Internet business.
Feb 15, 2013

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About the Author

ROBERT SPECTOR is the author of The Nordstrom Way. He has previously worked as a reporter on business for USA Today, UPI International, NASDAQ Magazine and Women’s Wear Daily. He appears frequently on television and radio. A native of Perth Amboy, N.J., and a graduate of Franklin & Marshall College, Lancaster, Pa., Mr. Spector lives in Seattle. His Web site is located at

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.


Most people are aware the founder of was Jeffrey Bezos – courtesy of his numerous appearances in business magazines, television interviews and other media. Here were the key events in his life prior to the establishment of

Jeff Bezos was born in New Mexico on January 12, 1964. His mother, Jacklyn Jorgensen divorced and remarried Mike Bezos who legally adopted Jeff when he was five years old. Mike Bezos was a petroleum engineer who moved from assignment to assignment with Exxon quite frequently. Jeff spent much of his formative years in Houston, Texas before moving to Pensacola, Florida.

Jeff Bezos started studying at Princeton in the fall of 1982 majoring in electrical engineering and business administration. He graduated summa cum laude in 1986 with a grade point average of 3.9 and was elected to Phi Beta Kappa. For his thesis, Bezos designed and built a computer which calculated DNA edit distances. He also had summer jobs working as a programmer / analyst for Exxon and IBM.

On graduation in May 1986, Bezos was recruited by Intel, Bell Labs and Andersen Consulting but ultimately ended up accepting the position of manager of administration and development at a financial telecommunications company called Fitel. Bezos

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