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    The Lexus and the Olive Tree (Review and Analysis of Friedman's Book)
    The Lexus and the Olive Tree (Review and Analysis of Friedman's Book)
    The Lexus and the Olive Tree (Review and Analysis of Friedman's Book)
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    The Lexus and the Olive Tree (Review and Analysis of Friedman's Book)

    By BusinessNews Publishing

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    The must-read summary of Thomas Friedman's book: "The Lexus and the Olive Tree: Understanding Globalization".

    This complete summary of the ideas from Thomas Friedman's book "The Lexus and the Olive" shows that globalisation is a fundamentally new and better way to do business. As such, a new and brighter era of globalisation is just in the process of beginning as all the major marketplaces evolve towards becoming global markets. Thomas Friedman uses a metaphor to explain the challenges in this upcoming era of globalisation: the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree). The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. This summary highlights that globalisation creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. 

    Added-value of this summary: 
    • Save time
    • Understand the key concepts 
    • Increase your knowledge 

    To learn more, read "The Lexus and the Olive" and discover a challenging and provocative book for all who care about how the world really works.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806233660
    The Lexus and the Olive Tree (Review and Analysis of Friedman's Book)

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      The Lexus and the Olive Tree (Review and Analysis of Friedman's Book) - BusinessNews Publishing

      Book Presentation

      The Lexus and the Olive Tree

      by Thomas Friedman

      Summary of The Lexus and the Olive Tree (Thomas Friedman)

      Book Abstract

      MAIN IDEA

      Globalization – the integration and distribution of capital, technology and information across national borders to create a single global marketplace – is not simply the latest business trend or fad but is a fundamentally new and better way to do business. As such, a new and brighter era of globalization is just in the process of beginning as all the major marketplaces evolve towards becoming global markets.

      Which is not to say there won’t be challenges and issues to resolve while this process occurs. Or, to use a metaphor, the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree). The challenge for individuals and nations in the upcoming era of globalization will be to find and maintain a healthy balance between those two perspectives.

      Specifically, the more a society globalizes its markets and becomes dependent on the technology of the information era, the greater it will value its own ideals and unique characteristics. Globalization creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. The dynamic balance between the Lexus and the Olive Tree is so important.

      "That is why under the globalization system you will find both clashes of civilization and the homogenation of civilizations, both environmental disasters and amazing environmental rescues, both the triumph of liberal, free-market capitalism and a

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