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    What Were They Thinking? (Review and Analysis of McMath and Forbes' Book)
    What Were They Thinking? (Review and Analysis of McMath and Forbes' Book)
    What Were They Thinking? (Review and Analysis of McMath and Forbes' Book)
    Ebook39 pages23 minutes

    What Were They Thinking? (Review and Analysis of McMath and Forbes' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".

    This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your marketing skills

    To learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511017128
    What Were They Thinking? (Review and Analysis of McMath and Forbes' Book)

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      Book preview

      What Were They Thinking? (Review and Analysis of McMath and Forbes' Book) - BusinessNews Publishing

      Book Presentation

      What Were They Thinking? by Robert McMath and Thom Forbes

      Book Abstract

      Important Note About This Ebook

      Summary of What Were They Thinking? (Robert McMath and Thom Forbes)

      1. Marketing Hot Buttons for Success in the Millennium

      2. Me-Too Marketing and Product Line Extensions

      3. Avoiding Corporate Alzheimer’s Disease

      4. New Product Innovation

      5. Communicating and Concentrating

      6. Fooling With Your Cash Cow

      7. Image – Even if it’s Anti-image – Is Everything

      8. Trend or Fad?

      9. The Proof of the Pudding is in the Eating

      10. Question: Who are Our Target Customers?

      11. Significant Points of Difference

      12. You Shalt Not Deceive

      Book Abstract

      MAIN IDEA

      Companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over.

      By studying what has and has not worked in the past, marketers can significantly improve their chances of success. This common sense approach to marketing suggests that if a marketer is ignorant of the mistakes of the past, he is likely to repeat them again, losing a lot of money in the process. By contrast, if a marketer tries to emulate the success of previously successful products, there is a lot of money to be made.

      New products only succeed when everything that has to go right does actually go right. That is a trough assignment in the real world, but marketers can increase their chances for success by being realistic, by examining product concepts rigorously right at their inception, by questioning their assumptions as they develop them and by remaining flexible enough to make adjustments

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