Unchained Value (Review and Analysis of Cronin's Book)
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About this ebook
This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you can’t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a “digital value system” which focuses not on static, internal value chains but on dynamic, external webs of relationships. In her book, the author explains that this is the only way the power and flexibility of the digital business arena can be harnessed to create greater value and derive a stronger competitive advantage. This summary will teach you how to rethink your business and why you should do it sooner rather than later so that you don't get left behind.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Unchained Value" and discover the key to aligning your business with the e-revolution.
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Unchained Value (Review and Analysis of Cronin's Book) - BusinessNews Publishing
Book Presentation
Unchained Value by Mary Cronin
Book Abstract
About the Author
Important Note About This Ebook
Summary of Unchained Value (Mary Cronin)
A Digital Value System
Information
Trust
Real-Time Relationships
Customized Services
e-Marketing
Book Abstract
MAIN IDEA
You can’t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a digital value system which focuses not on static, internal value chains but on dynamic, external webs of relationships. This is the only way the power and flexibility of the digital business arena can be harnessed to create greater value and derive a stronger competitive advantage.
The sooner a company rethinks its business and realigns its systems with the Internet, the better it will be able to benefit from the broad opportunities of the new economy.
About the Author
MARY CRONIN is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also works as a consultant with numerous Fortune 500 companies and serves on the board of directors for several Internet start-ups. She is the author of several books including Doing Business on the Internet: How the Electronic Highway Is Transforming America, Global Advantage on the Internet and The Internet Strategy Handbook: Lessons From the New Frontier of Business.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized