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The Ebay Phenomenon (Review and Analysis of Bunnell's Book)

The Ebay Phenomenon (Review and Analysis of Bunnell's Book)

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The Ebay Phenomenon (Review and Analysis of Bunnell's Book)

Länge:
47 Seiten
22 Minuten
Herausgeber:
Freigegeben:
Sep 29, 2014
ISBN:
9782511016558
Format:
Buch

Beschreibung

The must-read summary of David Bunnell's book: "The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company".

This complete summary of the ideas from David Bunnell's book "The eBay Phenomenon" analyses the winning business strategy of Pierre Omidyar and his partner Jeff Skoll and the reasons behind their success. In his book, the author has investigated the features of eBay that were designed to ensure its success and why the business has reached such a high level of brand recognition and an enormous customer base. This summary also investigates the setbacks experienced by eBay and the challenges that lie ahead.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The eBay Phenomenon" and discover the secrets behind the success of this Internet enterprise.
Herausgeber:
Freigegeben:
Sep 29, 2014
ISBN:
9782511016558
Format:
Buch

Über den Autor


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Buchvorschau

The Ebay Phenomenon (Review and Analysis of Bunnell's Book) - BusinessNews Publishing

Book Presentation The eBay Phenomenon by David Bunnell

About the Author

Important Note About This Ebook

Summary of The eBay Phenomenon (David Bunnell)

Section 1. The Early Days

Section 2. The eBay Community

Section 3. The eBay Business Model

Section 4. Inside eBay

Section 5. The Strategic Evolution of eBay

Section 6. Contraband, Blackouts and Other Stuff

Section 7. Competing For the Future

Section 8. Where Will eBay Head Next?

About the Author

DAVID BUNNELL is CEO and Editor of Upside Media, publishers of Upside Magazine. He is also the founder of PC Magazine, PC World, Macworld Magazine, Publish Magazine and Macintosh Today, as well as the developer of a number of other media products including the Macworld Expo. Mr. Bunnell is also the author of Making the Cisco Connection.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Section 1. The Early Days

eBay was founded in September 1995 as a part time business by Pierre Omidyar and Jeff Skoll. Silicon Valley legend has it that Omidyar was inspired to start the business by the fact his girlfriend collected Pez dispensers, but the reality of the situation was actually a little more mundane.

"I had been thinking about how to create an efficient marketplace – a level playing field, where everyone had access to the same information and could compete on the same terms as anyone else. Not just a site where big corporations sold stuff to consumers and bombarded them with ads, but rather one where people ‘traded’ with each other. I thought if you could bring enough people together and let them pay whatever they thought

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