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    One Billion Customers (Review and Analysis of McGregor's Book)
    One Billion Customers (Review and Analysis of McGregor's Book)
    One Billion Customers (Review and Analysis of McGregor's Book)
    Ebook44 pages19 minutes

    One Billion Customers (Review and Analysis of McGregor's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China".

    This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016237
    One Billion Customers (Review and Analysis of McGregor's Book)

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      Book preview

      One Billion Customers (Review and Analysis of McGregor's Book) - BusinessNews Publishing

      Book Presentation One Billion Customers by James McGregor

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of One Billion Customers (James McGregor)

      Insight #1: China simultaneously has one foot firmly in the past and the other stepping into the future

      Insight #2: To do business with the Chinese, understand they have good reason to be suspicious.

      Insight #3: Avoid joint ventures with the Chinese government. They just don’t work out.

      Insight #4: China has a relationship-driven system. For better or worse, it is incompatible with honesty.

      Insight #5: The only way to offset Chinese bureaucrats is to show you have China’s best interests at heart.

      Insight #6: Plan on making government lobbying an integral part of your business plan.

      Insight #7: Always remember the Communist Party believes it has to control information to stay in power.

      Insight #8: Government planning is a reality, so work to avoid forcing a government decision to be made.

      Insight #9: Expect your local managers to be good at memorizing but weak at innovating.

      Book Abstract

      MAIN IDEA

      It’s difficult to exaggerate just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market – catering to 1.3 billion consumers. To put that in context, the Chinese domestic market has the potential to be larger than the U.S. and the European Union economies combined. It’s little wonder, therefore, foreign companies are flocking to get a foothold in China before the market really becomes well established.

      Doing business in China, however, is not as easy as it may appear at first glance. There are no simple cookie cutter formulas which guarantee success. Instead, there are a few insights into how the Chinese do business which may be of use in understanding and working with them. Keep these lessons in mind and you just may be able to put together deals that work.

      "Demographers may quibble with the title: China’s current population is 1.3 billion. But

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