The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
()
About this ebook
This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.
Read more from Business News Publishing
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5The One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsThe Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsTraction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsBuilt to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5The CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsTalent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5No Excuses! (Review and Analysis of Tracy's Book) Rating: 5 out of 5 stars5/5Start Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Ready, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5
Related to The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
Related ebooks
Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer Rating: 0 out of 5 stars0 ratingsBeyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results Rating: 0 out of 5 stars0 ratingsMarketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Rating: 0 out of 5 stars0 ratingsThe Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Rating: 4 out of 5 stars4/5Summary of What’s Mine is Yours: by Rachel Botsman The Rise of Collaborative Consumption - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsThe Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Rating: 0 out of 5 stars0 ratingsLuxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand Rating: 0 out of 5 stars0 ratingsThe Buying Zone Rating: 0 out of 5 stars0 ratingsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 0 out of 5 stars0 ratingsSummary of Andy Cunningham's Get to Aha! Rating: 0 out of 5 stars0 ratingsCatching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World Rating: 0 out of 5 stars0 ratingsThe Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency Rating: 5 out of 5 stars5/5PeopleShock: The Path to Profits When Customers Rule Rating: 0 out of 5 stars0 ratingsI Love My Agency: A Path to Better Brands Rating: 0 out of 5 stars0 ratingsConversations on Managing Marketing Rating: 0 out of 5 stars0 ratingsSummary of John C. Bogle's Enough Rating: 0 out of 5 stars0 ratingsIntellectual Property: Licensing and Joint Venture Profit Strategies Rating: 0 out of 5 stars0 ratingsMarket Segmentation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsJacobson's, I Miss It So!: The Story of a Michigan Fashion Institution Rating: 4 out of 5 stars4/5Digital Fix - Fix Digital: How to renew the digital world from the ground up Rating: 0 out of 5 stars0 ratingsUnlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media Rating: 0 out of 5 stars0 ratingsForeclosed: High-Risk Lending, Deregulation, and the Undermining of America's Mortgage Market Rating: 4 out of 5 stars4/5Punk Marketing: Get Off Your Ass and Join the Revolution Rating: 3 out of 5 stars3/5The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsSteal These Ideas!: Marketing Secrets That Will Make You a Star Rating: 3 out of 5 stars3/5Breaking Up America: Advertisers and the New Media World Rating: 4 out of 5 stars4/5Retail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success Rating: 5 out of 5 stars5/5Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels Rating: 0 out of 5 stars0 ratingsDirect To Consumer A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsSweat Equity: Inside the New Economy of Mind and Body Rating: 4 out of 5 stars4/5
Study Aids & Test Prep For You
Behold a Pale Horse: by William Cooper | Conversation Starters Rating: 4 out of 5 stars4/5Verity: by Colleen Hoover | Conversation Starters Rating: 4 out of 5 stars4/5The Art of Seduction: by Robert Greene | Conversation Starters Rating: 3 out of 5 stars3/5The 48 Laws of Power: by Robert Greene | Conversation Starters Rating: 4 out of 5 stars4/5The Secret History: by Donna Tartt | Conversation Starters Rating: 0 out of 5 stars0 ratingsSummary of The Anxious Generation by Jonathan Haidt: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness Rating: 0 out of 5 stars0 ratingsFinish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline Rating: 4 out of 5 stars4/512 Rules For Life: by Jordan Peterson | Conversation Starters Rating: 4 out of 5 stars4/5Man's Search for Meaning: by Viktor E. Frankl | Conversation Starters Rating: 3 out of 5 stars3/5How to Study: The Program That Has Helped Millions of Students Study Smarter, Not Harder Rating: 4 out of 5 stars4/5Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World Rating: 3 out of 5 stars3/5Barron's American Sign Language: A Comprehensive Guide to ASL 1 and 2 with Online Video Practice Rating: 3 out of 5 stars3/5One Hundred Years of Solitude: A Novel by Gabriel Garcia Márquez | Conversation Starters Rating: 4 out of 5 stars4/5The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer | Conversation Starters Rating: 3 out of 5 stars3/5Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself Rating: 4 out of 5 stars4/5Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain | Conversation Starters Rating: 2 out of 5 stars2/5The Power of Habit: by Charles Duhigg | Conversation Starters Rating: 3 out of 5 stars3/5Between the World and Me: by Ta-Nehisi Coates | Conversation Starters Rating: 3 out of 5 stars3/5Circe: by Madeline Miller | Conversation Starters Rating: 4 out of 5 stars4/5How To Change Your Mind: by Michael Pollan | Conversation Starters Rating: 3 out of 5 stars3/5Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.by Brené Brown | Conversation Starters Rating: 5 out of 5 stars5/5The Great Alone: by Kristin Hannah | Conversation Starters Rating: 5 out of 5 stars5/5
Reviews for The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book)
0 ratings0 reviews
Book preview
The Soul of the New Consumer (Review and Analysis of Windham and Orton's Book) - BusinessNews Publishing
Book Presentation
The Soul of The New Consumer by Laurie Windham and Ken Orton
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Soul of The New Consumer (Laurie Windham and Ken Orton)
1. Who Are the New Consumers
?
2. The Six Emerging E-Customer Market Segments
3. Customer Loyalty in the Online World
4. The Very Real Concerns About Customer Privacy
5. Improving the E-Customer’s Experience
6. The Internet’s Impact on Other Consumer Preferences
7. An Overview of the Business E-Customer
8. Developing an E-Business Strategy
9. The Coming Wave of E-Business Development
Book Abstract
MAIN IDEA
What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?
To answer this question, a 3-year study was carried out among thousands of Internet users and customers. The result of that analysis showed just how empowered consumers have become in the New Economy, and how much they enjoy the balance of power being in their favor. In short, the Web has created an entirely new dynamic between buyers and sellers.
Consumers today are smarter and more savvy than ever before. They have the power to search out alternative suppliers without even leaving the comfort of their chairs, and without incurring any expense, regardless of where the vendor is located. They also understand how to get a firm to buy the right to their business with exceptional deals, and demand that those exceptional deals continue of they are perfectly willing (and capable) of going elsewhere.
In total, the Web has shifted the balance of control permanently and