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Now or Never (Review and Analysis of Modahl's Book)

Now or Never (Review and Analysis of Modahl's Book)

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Now or Never (Review and Analysis of Modahl's Book)

Länge:
40 Seiten
21 Minuten
Herausgeber:
Freigegeben:
Sep 29, 2014
ISBN:
9782511016220
Format:
Buch

Beschreibung

The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".

This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the internet for much longer and internet start-ups need to start generating profit soon. This summary presents three key objectives that companies should aim to achieve over the next five years if they want to win the battle and prosper.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Now or Never" and find out why it is so important for companies to gain prominence on the internet in order to survive in the future.
Herausgeber:
Freigegeben:
Sep 29, 2014
ISBN:
9782511016220
Format:
Buch

Über den Autor


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Buchvorschau

Now or Never (Review and Analysis of Modahl's Book) - BusinessNews Publishing

Book Presentation Now or Never by Mary Modahl

Book Abstract

About the Author

Important Note About This Ebook

Summary of Now or Never (Mary Modahl)

Objective #1: Understand Internet Consumers

Objective #2: Exploit Internet Business Models

Objective #3: Defy The Gravity of Old Ways

Book Abstract

MAIN IDEA

The battle for Internet consumers is still being fought. It can still be won by either traditional companies or Internet start-ups. But time is running out:

Traditional companies cannot ignore the Internet for much longer.

Internet start-ups need to begin generating profits soon.

Internet based commerce is no longer a novelty but a genuine catalyst for change throughout the entire economy. It will continue to grow rapidly – reaching $187.9 billion by the end of 2004.

Whoever succeeds in meeting these three key objectives best over the next five years will prosper. Most likely, it will be a mix of traditional companies and Internet start-ups – with neither heritage guaranteeing success or mandating failure.

About the Author

MARY MODAHL is vice-president of research at Forrester Research Inc., a company which advises corporate clients on electronic commerce. Ms. Modahl has been with Forrester for more than 10 years, and was responsible for the launch of the company’s new media and electronic commerce practices. Prior to that, she was a loan officer with the Bank of Boston based in London. Ms. Modahl graduated from Harvard University

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