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    Winning Decisions (Review and Analysis of Russo and Schoemaker's Book)
    Winning Decisions (Review and Analysis of Russo and Schoemaker's Book)
    Winning Decisions (Review and Analysis of Russo and Schoemaker's Book)
    Ebook41 pages29 minutes

    Winning Decisions (Review and Analysis of Russo and Schoemaker's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of J. Edward Russo and Paul Schoemaker's book: "Winning Decisions: Getting It Right the First Time".

    This complete summary of the ideas from J. Edward Russo and Paul Schoemaker's book "Winning Decisions" shows that in order to make effective business decisions, you need a decision-making process that is structured, sound and consistent. In their book, the authors present a four-stage process for making decisions that will help you to envision the problem as a whole and make the right decision that will be beneficial in both the present and the future. This summary also highlights the importance of learning from the effects of each decision you make in order to constantly improve your skills.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your decision-making skills

    To learn more, read "Winning Decisions" and find out how you can make the right decisions every time!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022115
    Winning Decisions (Review and Analysis of Russo and Schoemaker's Book)

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      Book preview

      Winning Decisions (Review and Analysis of Russo and Schoemaker's Book) - BusinessNews Publishing

      Book Presentation: Winning Decisions by J. Edward Russo and Paul Schoemaker

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Winning Decisions

      (J. Edward Russo and Paul Schoemaker)

      Book Abstract

      Main Idea

      At one time, most business decisions could be made on the basis of intuition, common sense or specialist experience. Unfortunately, those days are now past. Today, it has become important to make sound business decisions quickly, and your chances of actually doing that in practice are enhanced if you have in place a decision making process which is structured, sound and consistent.

      Specifically, to make good business decisions, follow a four stage process:

      Frame problems accurately – because the framing you use will determine the viewpoint from which the problem is seen.

      Gather intelligence effectively – the knowable facts as well as everything that is unknowable at present.

      Come to a conclusion – which should flow-on naturally from the framing applied and the intelligence gathered.

      Keep systematically learning from your experiences – so can improve or even make early refinements during implementation.

      Add to that a preamble where you take the time to set your course efficiently (by asking the right questions) and a follow-up stage where you take care to apply everything that has been learned and you’ll have a robust and useful decision making process.

      About the Author

      J. EDWARD RUSSO is professor of marketing and behavior science at Cornell University’s graduate school of management. He has also previously served as an adviser to Boeing, Eli Lilley, General Motors, Harris Bank and SmithKline Beecham. Dr. Russo specializes in the study and application of cutting edge decision technologies to real world problems.

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