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    Unstoppable (Review and Analysis of Zook's Book)
    Unstoppable (Review and Analysis of Zook's Book)
    Unstoppable (Review and Analysis of Zook's Book)
    Ebook43 pages25 minutes

    Unstoppable (Review and Analysis of Zook's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth".

    This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether or not to move to a new and different core business. In his book, the author explains the seven-step process that you can use to redefine your core business once this growth levels out, allowing you to move on to the next big thing. This summary provides an effective framework that you can follow in order to build new success by commercialising your own hidden assets.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Unstoppable" and discover the key to finding new opportunities for growth.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022054
    Unstoppable (Review and Analysis of Zook's Book)

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      Book preview

      Unstoppable (Review and Analysis of Zook's Book) - BusinessNews Publishing

      Book Presentation: Unstoppable by Chris Zook

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Unstoppable (Chris Zook)

      Book Abstract

      Main Idea

      Sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether or not to make fundamental changes in your business model and move to a new and different core business. If you can handle this transition smoothly – while still running your existing business – your company changes from being unsustainable to becoming more and more unstoppable.

      What is surprising, however, is that most of the success stories in making this transition from one core business to another have not entered into entirely new hot markets, picked up breakthrough technologies or otherwise latched on to the next big thing. Those options are all possibilities, but their odds of success are low. Instead, most of the success stories have been with companies which have built their new successes on commercializing their own hidden assets – existing business assets which are generally undervalued, unrecognized as such or underutilized. Typically these hidden assets were buried on the fringes before they were made central to the company’s new business model.

      Deciding when it is time to redefine your core business in this way is typically a seven-step process:

      About the Author

      CHRIS ZOOK is a partner at Bain & Company, a management consulting firm. Dr. Zook heads up Bain’s global strategy practice and he specializes in helping companies search for new sources of profitable growth. Dr. Zook, a graduate of Williams College, Exeter College, Oxford University and Harvard University, writes extensively in the business press and speaks regularly at various economic forums. He is the author or coauthor of two business best-sellers, Profit from the

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