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    Scientific Advertising (Review and Analysis of Hopkins' Book)
    Scientific Advertising (Review and Analysis of Hopkins' Book)
    Scientific Advertising (Review and Analysis of Hopkins' Book)
    Ebook42 pages32 minutes

    Scientific Advertising (Review and Analysis of Hopkins' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".

    This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018217
    Scientific Advertising (Review and Analysis of Hopkins' Book)

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      Book preview

      Scientific Advertising (Review and Analysis of Hopkins' Book) - BusinessNews Publishing

      Book Presentation

      Scientific Advertising by Claude Hopkins

      Book Abstract

      Important Note About This Ebook

      Summary of Scientific Advertising (Claude Hopkins)

      1. ADVERTISING LAWS

      2. JUST SALESMANSHIP

      3. OFFER SERVICE

      4. WHAT MAIL-ORDER ADVERTISING TEACHES

      5. HEADLINES

      6. PSYCHOLOGY

      7. BEING SPECIFIC

      8. TELL YOUR FULL STORY

      9. ART IN ADVERTISING

      10. THINGS TOO COSTLY

      11. INFORMATION

      12. STRATEGY

      13. USES OF SAMPLES

      14. GETTING DISTRIBUTION

      15. TEST CAMPAIGNS

      16. LEANING ON DEALERS

      17. INDIVIDUALITY

      18. NEGATIVE ADVERTISING

      19. LETTER WRITING

      20. A NAME THAT HELPS

      21. GOOD BUSINESS

      Book Abstract

      MAIN IDEA

      From a few thousand consumers, you can accurately predict what millions will do.

      The scientific approach to advertising success is to continually test and compare advertising concepts with keyed response devices (like coupons) so the effectiveness of each advertisement can be compared. Several different approaches should be tried, and the results compared.

      In this way, the optimum advertising approach can be developed on a small, test scale. The advertising can then be applied to the wider, general market with confidence.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a

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