Amaze Every Customer Every Time (Review and Analysis of Hyken's Book)
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About this ebook
This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of the marketplace in which you operate. In his book, the author explains that there are five elements that are necessary for creating customer experiences that amaze: great leaders, culture, tools, service and community. This summary details each of these elements and provides advice on exactly how to improve them.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Amaze Every Customer Every Time" and discover the key to leaving customers amazed after every interaction.
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Amaze Every Customer Every Time (Review and Analysis of Hyken's Book) - BusinessNews Publishing
Book Presentation
Amaze Every Customer Every Time by Shep Hyken
Summary of Amaze Every Customer Every Time (Shep Hyken)
Book Abstract
MAIN IDEA
If you can amaze customers every time they deal with you, then you’ll have a valuable competitive edge regardless of the state of the economy or the dynamics of the marketplace in which you operate. Amazing customers should be Job #1 for everyone you hire.
So how do you achieve that? Amazing customers is an art. It always starts from the inside out. Amaze your employees first and they will then in turn amaze your customers. To make this happen on a consistent basis, you’ve really got to get five elements working in unison:
In sum total, amazing customers comes about when you have a customer-centered culture made up of employees who are themselves amazed. Bring these five elements together in the right way and your people will stand up and deliver amazing customer experiences. That’s the very best way to stand out from the crowd.
Customer service is not a department. It is a philosophy! Amazing every customer every time doesn’t take a specific title. It takes the willingness to step up and become a role model who sets an example that others aspire to. You can do that, right now, whether you founded the company or just got hired today.
– Shep Hyken
It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
– Henry Ford
About the Author
SHEP HYKEN is founder and Chief Amazement Officer at Shephard Presentations. He specializes in consulting with companies about their customer services practices.