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SEO Master Using the Power of Wordpress: Build Your SEO Website from Scratch Using WordPress. Make Your Website Rank #1 On Google's Search Results Page

SEO Master Using the Power of Wordpress: Build Your SEO Website from Scratch Using WordPress. Make Your Website Rank #1 On Google's Search Results Page

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SEO Master Using the Power of Wordpress: Build Your SEO Website from Scratch Using WordPress. Make Your Website Rank #1 On Google's Search Results Page

Länge:
205 Seiten
1 Stunde
Herausgeber:
Freigegeben:
Apr 26, 2016
ISBN:
9781456610777
Format:
Buch

Beschreibung

The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge is not necessary. The book starts with the basics, walking you through the process of setting up WordPress the SEO way then stepping you though the creation of your search engine optimized website. You will advance from there, mastering all those techniques that will force your website to rank on the first results page of Google, such as Tiles, Tags, Content, Keywords, Page Speed, Page Caching, Meta, Alt Tags, Slugs, CDN, Social Media and so much more. You will master all these SEO techniques used by the most popular websites on the internet. Learn more about this book, download a sample, and find support blogs at the book's website: www.seomasterwordpress.com
Herausgeber:
Freigegeben:
Apr 26, 2016
ISBN:
9781456610777
Format:
Buch

Über den Autor


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SEO Master Using the Power of Wordpress - Konstantinos Kreouzis

SEO Master Using the Power of WordPress

Konstantinos Kreouzis

2012

All rights reserved

COPYRIGHT

SEO Master Using The Power Of WordPress

Copyright © 2012 by Konstantinos Kreouzis

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

ISBN-13: 978-960-93-3771-7

Trademarked names may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, we use the names only in an editorial style and to the benefit of the trademark owner, with no intention of infringement of the trademark.

Author: Konstantinos Kreouzis

Publisher: Konstantinos Kreouzis

Lead Editor: Eleftheria Galari

Photography: Dimitris Vlaikos

Layout Designer: Dimitris Makaratzis

The information in this book is distributed on an as is basis, without warranty. Neither the author shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this work. Konstantinos Kreouzis has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Konstantinos Kreouzis cannot guarantee the accuracy of this information.

The Book is available to readers at http://www.seomasterwordpress.com

CONTENTS

COPYRIGHT

CONTENTS

INTRODUCTION

About the Author

Acknowledgments

What This Book Is About

The Reason Why You Should Use WordPress As an SEO Platform

The Power of WordPress

PREPARATION

What You’ll Need Before You Can Begin

Preparing the Ground

Domain Name

Linux-Based Hosting Plan

Connecting Domain Name With the Web Server

Installing WordPress to the Web Server Using cPanel

Installing WordPress to the Web Server Manually

Running WordPress for the First Time

Accessing the WordPress Dashboard

CHAPTER 1

The SEO Philosophy

A Few Words About SEO

Achieving the Goal of SEO

Patience Is a Virtue

The King of SEO Is Keyword Research

Adwords Tool - Word or Phrase Research

Adwords Tool - Website Research

CHAPTER 2

Operating WordPress the SEO Way

Tuning Up Your WordPress Website

Site Title

Tagline

Wordpress Address (URL)

Site Address

Privacy

Permalinks

Categories

Category Name

Category Slug

Category Parent

Category Description

CHAPTER 3

SEO 101 | Google Loves New Content

Posts Add New

Post Categories

Post Title

Adding Images

Article Main Body

Post Excerpt

Post Tags

Post Discussion

CHAPTER 4

Making Your SEO Website Cool

Changing the Theme

Appearance

CHAPTER 5

Advanced Content SEO Techniques

Global SEO-Friendly Meta Description

Meta Description Code

Applying the Meta Description Code

Adding Style & Links to Content

Adding Keywords to Images

CHAPTER 6

Advanced Creation Techniques for SEO Static Pages

Creating Static Pages

Page Title

Page Permalinks

Page Main Content

Advanced Web Page Title

CHAPTER 7

SEO Plugins & Files You Must Have

Google XML Sitemaps Plugin

The True Power of Google XML Sitemaps Plugin

Google XML Sitemaps Plugin Installation

iRobots.txt SEO Plugin

iRobots.txt SEO Plugin Installation

CHAPTER 8

Using Google’s Webmaster Tools Like a Superhero

Google Webmaster Tools

Verify Ownership

Submitting Your Sitemap.xml to Google

Checking Robots.txt Status

Site Performance

CHAPTER 9

Site Speed Is More Than a Future SEO Ranking Factor

Let’s Start With Some Fundamental Speed Rules

Adding Restriction to the .htaccess File

Website Speed Measurement Tools

Page and Content Caching

W3 Total Cache Plugin

W3 Total Cache Plugin Installation

W3 Total Cache Plugin Setup

Network Performance & Security Powered by CloudFlare

Miscellaneous

Measuring and Observing the Page Load Speed Time

CHAPTER 10

Lightspeed WordPress With the Use of CDN

How a Content Delivery Network (CDN) Works

How to Use Content Delivery Network

Google App Engine as a CDN Provider

Setting Up Google App Engine as a CDN Provider

Uploading Files to Google App Engine

Connecting WordPress With Google App Engine CDN Files

Reduce Image Size to Speed Up WordPress

WP Smush.it Plugin

WP Smush.it Plugin Installation

CHAPTER 11

So Now I Have an SEO Website. What’s Next?

The Local Power of Facebook

Post Content From WordPress to Facebook Automatically

Using dlvr.it to Distribute Your Website’s Content to Facebook

Facebook Like Is Sexier Than Link Sharing

Facebook I Like Button Plugin Installation

Google +1 Button: Google’s Version of the Like Button

WordPress Google +1 Button Plugin Installation

Inform the World About Your New Website Manually

Sign every post you make in blogs and forums with your URL.

CHAPTER 12

Getting More SEO Information

Website

Facebook Page

Blog

Twitter

Linkedin

INTRODUCTION

About the Author

Konstantinos Kreouzis has a bachelor of computer science and has worked in IT for the last fifteen years. In 2000 he established his own company that mainly deals with web design and consulting services for business promotion through the Internet. Through his business experience and years of personal research, he has acquired specialized knowledge on how exactly the Google search engine operates pertaining to search results and user search queries. His knowledge in this field has helped his clients sell products and services much more quickly and easily, since their websites held better positions in the Google search results page than their competitors’. In 2012 and after twelve years of professional success and experience in SEO (Search Engine Optimization), he decided to write a guidebook on how anyone can create an SEO-friendly website quickly, easily, and free of charge through the use of WordPress CMS (Content Management System). He also explains in his book how to operate and promote your website so that it holds the best possible position in the Google search results page.

Acknowledgments

This book could not have been written without the support of my colleagues and friends. First and foremost, eternal thanks to Dimitris Vlaikos, my company’s photographer, who helped me with the illustrations of this book and the motivation to publish it. Our long talks persuaded me into writing and publishing it, even though during that period I was going through the worst time of my life, after the loss of my mom. Also, this book could not have been published without Eleftheria Galari, who reviewed every single word, put them all together, and made some really great suggestions. Last but not least, I would like to thank Dimitris Makaratzis, the creative director of my company, for an incredibly cool cover and interior design. I would like to thank this outstanding team of good friends, responsible for making this project possible. I love you all.

What This Book Is About

This is a guidebook on how to create a Google-friendly website quickly, easily, and free of charge using the WordPress content management system. It will reveal to you all those simple things that Google loves. It will not show you magic tricks but it will teach you how to use content management techniques

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