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    The Creative Company
    The Creative Company
    The Creative Company
    Ebook94 pages54 minutes

    The Creative Company

    By Anders Hemre

    ()

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    About this ebook

    This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation.
    The front of innovation is fuzzy. It's right there where fuzzy -- but potentially great -- ideas thrive.

    LanguageEnglish
    PublisherGeoffrey B. Dahl & Associates Inc.
    Release dateAug 6, 2016
    ISBN9781988375052
    The Creative Company

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      Book preview

      The Creative Company - Anders Hemre

      UNDERSTANDING CREATIVITY

      "I start with an idea

      and then it turns into something else"

      Pablo Picasso

      The words of the 20th century Spanish painter and co-inventor of cubism say a great deal about the creative process not only in the arts but in many other fields as well. The creative process is unpredictable, non-deterministic and difficult to manage. Yet, as a key ingredient in innovation, creativity must be understood, nurtured and exploited. The good news is that creative thinking is a skill and as such it can be learned.

      And learning is a matter of the mind.

      Mind matters

      In a way human thinking is not very deep. In fact, one could argue it’s only a couple of millimeters deep. That’s the thickness of the human brain’s cortex or outer layer of grey matter. It contains some 20 billion neurons — about four times that of a chimpanzee and five thousand times that of a mouse.

      Thinking capacity comes not only from the number of neurons though, but more importantly from the number of neuron connections.

      With individual neurons typically having thousands of connections to other neurons, the neural network of a human brain is enormously complex and also unique to each individual.

      Somewhat simplified, the brain’s mechanism for thinking consists of neurons moving electrical impulses around in large and complex networks with special neurotransmitters bridging synaptic gaps. It’s all in the network as individual neurons only serve as relay stations, receiving inputs that may or may not trigger an electrical action potential that is passed on to other neurons, which simply repeat the process.

      It’s this bio-electrochemical mechanism that is behind not only our sensory perceptions but in fact all our ideas, thoughts and dreams. It’s how we are able to think — through a massive collaboration of neurons.

      Despite advances in medical technology such as functional magnetic resonance imaging (fMRI), detailed study of the brain’s neural activity is very difficult. Completely mapping the brain’s connectivity — the human connectome — is much more difficult than mapping the human genome.

      Add the mind and things get even more difficult.

      Some researchers have gone as far as suggesting that mind and consciousness have something to do with a complex phenomenon of quantum mechanics — entanglement.

      Be that as it may, for now we have to accept that the basic mystery remains: how the brain relates to the mind — and the mind to the brain.

      However, there is no doubt we are thinking. Triggering centuries of discussions, French philosopher René Descartes made the famous suggestion I think, therefore I am, reversing the more obvious "I am, therefore I

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