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    Best Practices In Influencer Marketing: Insights from Digital Marketing Experts
    Best Practices In Influencer Marketing: Insights from Digital Marketing Experts
    Best Practices In Influencer Marketing: Insights from Digital Marketing Experts
    Ebook27 pages29 minutes

    Best Practices In Influencer Marketing: Insights from Digital Marketing Experts

    By Linda Pophal

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    About this ebook

    The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences -- driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

    "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

    Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
    LanguageEnglish
    PublishereBookIt.com
    Release dateAug 11, 2016
    ISBN9781456627218
    Best Practices In Influencer Marketing: Insights from Digital Marketing Experts

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    • 5/5
      Recommended to all readers. Must read to understand the benefit of influencer marketing. Very practical and it's proven strategy to build quality of targeted customers.

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    Best Practices In Influencer Marketing - Linda Pophal

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    Influencer Marketing: 20+ Influencer Marketing Experts Weigh In With Tips, Advice and Best Practices

    The Internet and online communications, including social media, have had a marked impact on how businesses in both business to consumer (B2C) and business to business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences—driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

    Influencer marketing has become a big buzzword in this new environment. It’s a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

    Moms and millennials have been two key demographics where influencer marketing has seen success, but any demographic group can be readily targeted, and influenced, by calling upon the clout of others.

    While influencer marketing is getting buzz in the new world of digital marketing, it’s really not a new concept. In fact, influence—or word of mouth—has long been shown to have a significant impact on consumers’ decisions to buy products or services, or to engage with customers. According to research by McKinsey & Company, word of mouth drives 20 to 50 percent of all purchasing decisions. Historically, that influence may have occurred over backyard fences, or by the water cooler; today it’s far more likely to occur online where it also has far more reach and, consequently, far greater impact.

    Today, though, influencer marketing is getting a big boost with brands taking increasingly creative approaches to build engagement online.

    Definitions: Clearing Up the Confusion

    Defining influencer marketing in the online space can be somewhat challenging as perspectives can differ wildly. Here’s a look at how experts in

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