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    Brand authority
    Brand authority
    Brand authority
    Ebook60 pages41 minutes

    Brand authority

    By Christian Nolan

    ()

    Read preview

    About this ebook

    To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

    Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.
    LanguageEnglish
    PublisherChristian Nolan
    Release dateAug 29, 2016
    ISBN9788822837820
    Brand authority

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      Book preview

      Brand authority - Christian Nolan

      Checklist

      Disclaimer

      This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. Therefore, this ebook should be used as a guide - not as the ultimate source.

      The purpose of this ebook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.

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      1 - Introduction

      To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

      Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.

      Why You Need a Brand to Succeed Online?

      If is somewhat possible to succeed online without a brand but doing this is going to be a lot harder and you will seriously be limiting your potential for growth and for profit.

      Let's assume for a moment that your business model is predominantly online – let's say that you are selling digital products or affiliate products through a brand. Now in this case, your key objective is going to be to grow the amount of traffic visiting your site and to then establish trust with that audience such that they will be interested in buying what you have to sell.

      This will be nigh impossible to accomplish however if you haven't first built a brand and layered it into your site and your content.

      This is how it works:

      Someone finds one of your articles through social media or aGoogle search, enjoys it and then moves on to other things – no one becomes an 'overnightfan'

      During another search or through another post they thenfind themselves coming across another post or two ofyours

      They read this, enjoy it and remember that they enjoyed the last thing you wrote abouttoo

      They then come across you a couple more times and areimpressed eachtime

      They now consider you a reliable/entertainingresource.

      The next time they're looking for content in

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