Unavailable
Unavailable
Unavailable
Ebook134 pages1 hour
The Agile Web: A Challenge to Re-Examine the Methods and Processes Used to Plan, Enhance, and Optimize Websites
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted.
Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one.
Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns.
This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.
Building upon agile software development and agile marketing practices that are still evolving, author and agency founder Greg Kihlström walks the reader through new ways to look at the way we treat websites, and plan for their redesign and optimization. The life of a website becomes a marathon with incremental improvements over time, instead of a sprint that ends when a new website is created to replace the previous one.
Kihlström builds on his experience designing and marketing interactive experiences for top brands, and running an agency since the early 2000s and provides a unique vision for how marketers can create websites that continue to grow in sophistication and effectiveness over time without the need for a continual process of redesigns.
This book is aimed at the marketer who wants to create the most effective website possible, and is willing to take a fresh look at how they approach their organization’s online presence.
Unavailable
Read more from Greg Kihlström
The Center of Experience: A blueprint for creating the experience-led enterprise Rating: 0 out of 5 stars0 ratingsThe Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience Rating: 0 out of 5 stars0 ratings
Related to The Agile Web
Related ebooks
This is Social Commerce: Turning Social Media into Sales Rating: 0 out of 5 stars0 ratingsTackling the Titans: How to Sell to the Fortune 500 Rating: 0 out of 5 stars0 ratingsBusiness model pattern Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsB2B Product Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProduct description Second Edition Rating: 0 out of 5 stars0 ratingsCustomer Segmentation A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsGame changing innovation: Making theory a reality through practice Rating: 0 out of 5 stars0 ratingsC-Scape: Conquer the Forces Changing Business Today Rating: 3 out of 5 stars3/5Digital Growth A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsBranding Strategies A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsProduct Marketing: Effective Go To Market Strategy Rating: 0 out of 5 stars0 ratingsCustomer Centricity A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsThe Virtual Sales Handbook: A Hands-on Approach to Engaging Customers Rating: 0 out of 5 stars0 ratingsData Hubs A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsLoyalty marketing The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsValue Proposition A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsValue Sensitive Design A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsShockproof: How to Hardwire Your Business for Lasting Success Rating: 0 out of 5 stars0 ratingsMonthly Subscription Business Model A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGap Analysis In Marketing A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsAgile Marketing Project Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsConversion Rate Optimization A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBusiness Process Consulting A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsStatistical Methods in Customer Relationship Management Rating: 0 out of 5 stars0 ratingsAgile Architecture A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsVisual Brand Language A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Storytelling in the Digital Age: Theories, Practice and Application Rating: 0 out of 5 stars0 ratingsInfonomics Second Edition Rating: 0 out of 5 stars0 ratingsCorporate branding A Clear and Concise Reference Rating: 0 out of 5 stars0 ratings
Marketing For You
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsWin In Court Every Time Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5
Reviews for The Agile Web
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews