Unavailable
Unavailable
Unavailable
Ebook325 pages4 hours
Good Is the New Cool: Market Like You Give a Damn
By Afdhel Aziz and Bobby Jones
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.
If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?
With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.
If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?
With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Unavailable
Related to Good Is the New Cool
Related ebooks
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds: Win—and Keep—Your Customers’ Hearts and Minds Rating: 0 out of 5 stars0 ratingsBranding that Means Business: Economist Edge: books that give you the edge Rating: 0 out of 5 stars0 ratingsYour Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies Rating: 0 out of 5 stars0 ratingsAssemblage: The Art and Science of Brand Transformation Rating: 0 out of 5 stars0 ratingsPrimalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value Rating: 0 out of 5 stars0 ratingsMind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers Rating: 3 out of 5 stars3/5Values Sell: Transforming Purpose into Profit Through Creative Sales and Distribution Strategies Rating: 0 out of 5 stars0 ratingsGeek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity Rating: 0 out of 5 stars0 ratingsThe Startup Playbook: Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs Rating: 4 out of 5 stars4/5The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 4 out of 5 stars4/5Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Rating: 0 out of 5 stars0 ratingsBrand Valued: How socially valued brands hold the key to a sustainable future and business success Rating: 0 out of 5 stars0 ratingsStar Brands: A Brand Manager's Guide to Build, Manage & Market Brands Rating: 0 out of 5 stars0 ratingsMavericks at Work: Why the Most Original Minds in Business Win Rating: 4 out of 5 stars4/5Alpha Dogs: How Your Small Business Can Become a Leader of the Pack Rating: 4 out of 5 stars4/5The Edge: 50 Tips from Brands that Lead Rating: 0 out of 5 stars0 ratingsTattoos, Not Brands: An Entrepreneur's Guide To Smart Marketing and Business Building Rating: 0 out of 5 stars0 ratingsIconic Advantage: Don’t Chase the New, Innovate the Old Rating: 4 out of 5 stars4/5Chasing Cool: Standing Out in Today's Cluttered Marketplace Rating: 4 out of 5 stars4/5Marketing That Matters: 10 Practices to Profit Your Business and Change the World Rating: 4 out of 5 stars4/5The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business Rating: 5 out of 5 stars5/5Selling the Dream (Review and Analysis of Kawasaki's Book) Rating: 0 out of 5 stars0 ratingsBrand Rituals: How Successful Brands Bond With Customers For Life Rating: 0 out of 5 stars0 ratingsGuerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want Rating: 2 out of 5 stars2/5Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Rating: 4 out of 5 stars4/5The Rebel Rules (Review and Analysis of Conley's Book) Rating: 0 out of 5 stars0 ratingsLean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets Rating: 0 out of 5 stars0 ratingsSell Well, Do Good Rating: 0 out of 5 stars0 ratingsA Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Rating: 0 out of 5 stars0 ratings
Social Science For You
Men Explain Things to Me Rating: 4 out of 5 stars4/5Come As You Are: Revised and Updated: The Surprising New Science That Will Transform Your Sex Life Rating: 4 out of 5 stars4/5A People's History of the United States Rating: 4 out of 5 stars4/5All About Love: New Visions Rating: 4 out of 5 stars4/5The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over Rating: 4 out of 5 stars4/5The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End Rating: 4 out of 5 stars4/5Dumbing Us Down - 25th Anniversary Edition: The Hidden Curriculum of Compulsory Schooling Rating: 4 out of 5 stars4/5The Art of Witty Banter: Be Clever, Quick, & Magnetic Rating: 4 out of 5 stars4/5Close Encounters with Addiction Rating: 5 out of 5 stars5/5The Denial of Death Rating: 4 out of 5 stars4/5The Sun Does Shine: How I Found Life and Freedom on Death Row (Oprah's Book Club Selection) Rating: 4 out of 5 stars4/5The Song of the Cell: An Exploration of Medicine and the New Human Rating: 4 out of 5 stars4/5Just Mercy: a story of justice and redemption Rating: 5 out of 5 stars5/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Prisoners of Geography: Ten Maps That Explain Everything About the World Rating: 4 out of 5 stars4/5Homicide: A Year on the Killing Streets Rating: 4 out of 5 stars4/5Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement Rating: 4 out of 5 stars4/5You're Not Listening: What You're Missing and Why It Matters Rating: 4 out of 5 stars4/5King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine Rating: 4 out of 5 stars4/5The Human Condition Rating: 4 out of 5 stars4/5The Lonely Dad Conversations Rating: 4 out of 5 stars4/5The Great Reset: And the War for the World Rating: 4 out of 5 stars4/5
Reviews for Good Is the New Cool
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews