A Joosr Guide to... Big Data by Timandra Harkness: Does Size Matter?
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"Big Data" is not just a buzz phrase; it is helping us to make advances in almost every field-from security to shopping, from democracy to finance. But do we really know what Big Data is and where it is taking us?
Timandra Harkness helps us to explore the basics of Big Data, looking at how it is being used by business to understand its customers, by the police to fight crime, and how politicians are using it to inform policy and win votes. Looking at the great power it holds, alongside the potential dangers, Big Data offers an overview of how this relatively new tool is being used, and guides even the most uninitiated to gain an understanding of the enormous potential of Big Data.
You will learn:
· How Big Data is being used in business, community affairs, and politics
· Why it is important to ask questions and be wary of Big Data
· How to take steps to protect your privacy in the era of Big Data.
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A Joosr Guide to... Big Data by Timandra Harkness - Joosr
takeaways
What’s it about?
Not so long ago, all the data in the world was collected face-to-face by human beings, recorded by hand, and stored in tomes in vaults. Due to the constraints of time and human resources, the amount of data that could be collected was finite. These days, however, data is collected by machine, stored on machines, and even analyzed by machines: suddenly it is possible that the amount of data we can collect is infinite, with little worry about space to store it or time taken to collect it.
Of course, there are many uses for data. From the seemingly trivial—ever wondered what the world’s favorite color is? You can find that out from colorcom.com (it’s blue, by the way)—to the very serious matter of recording and predicting crime. Data surrounds us now, and we take it for granted every time we look up something on the internet. Big Data has become a part of our lives, and we have welcomed it into our world with open arms. But do we really know what it is? Are we aware of how it is being used both for and against us? Should we be embracing it, or is there a more cautionary tale to be told?