Business innovation: Your Company's growing strategy
By Mark Nelson
4/5
()
About this ebook
Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand.
Mark Nelson
Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.
Read more from Mark Nelson
Sales Management Fundamentals: Your Company's Revenue Strategy Rating: 5 out of 5 stars5/5Branding Fundamentals: Framework of Branding Rating: 5 out of 5 stars5/5Understanding Consumer Behavior: Cracking the Code of Consumer Psychology Rating: 4 out of 5 stars4/5Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Rating: 5 out of 5 stars5/5Filipino Culture 101 Rating: 0 out of 5 stars0 ratingsGrowth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base Rating: 4 out of 5 stars4/5Identify Sales Growth Opportunities: Primary ways to grow sales. Rating: 0 out of 5 stars0 ratingsWriting A Marketing Plan: A Solid Roadmap Makes Any Marketing Effort More Successful Rating: 3 out of 5 stars3/5Advanced Branding: Effective Ways To Elevate Your Brand Rating: 4 out of 5 stars4/5Shamanism: Your Personal Journey to Healing and Self-Discovery Rating: 0 out of 5 stars0 ratingsMeasure Salesforce Effectiveness: Successful Sales Strategy Rating: 5 out of 5 stars5/5Projecting Intelligence Rating: 0 out of 5 stars0 ratingsLife Under Glass Rating: 0 out of 5 stars0 ratingsThe Wastewater Gardener: Preserving the Planet One Flush at a Time Rating: 4 out of 5 stars4/5Postcards From The Philippines Rating: 0 out of 5 stars0 ratingsFantasy World-Building: A Guide to Developing Mythic Worlds and Legendary Creatures Rating: 4 out of 5 stars4/5Oracle BPM Suite 11g: Advanced BPMN Topics Rating: 0 out of 5 stars0 ratingsJackspeak of the Royal Canadian Navy: A Glossary of Naval Terminology Rating: 5 out of 5 stars5/5Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives Rating: 0 out of 5 stars0 ratingsTop 10 Marketing Challenges: Solutions For Overcoming Them You Rating: 0 out of 5 stars0 ratingsImproving Your Judgment: Make Good Decisions And Exercise More Balanced, Sound Judgment Rating: 0 out of 5 stars0 ratings
Related to Business innovation
Related ebooks
Find Your Market: Discover and Win Your Product’s Best Market Opportunity Rating: 3 out of 5 stars3/5Modern Day Business Model Rating: 0 out of 5 stars0 ratingsThe Little Black Book of Marketing Strategies Rating: 1 out of 5 stars1/5Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research Rating: 0 out of 5 stars0 ratingsBuilding Insanely Great Products: Some Products Fail, Many Succeed… This is their Story Rating: 0 out of 5 stars0 ratings3 Strategies For Small Business Success: Business Strategies, #1 Rating: 0 out of 5 stars0 ratingsTrend-Driven Innovation: Beat Accelerating Customer Expectations Rating: 5 out of 5 stars5/5Building a Growth Factory Rating: 5 out of 5 stars5/5Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success Rating: 0 out of 5 stars0 ratingsDirect To Consumer Playbook A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsThe Entrepreneur: A Lean Startup Culture for Smart Entrepreneurs to Build a Sustainable Business Rating: 5 out of 5 stars5/5Handbook of Business Model Innovation: Tips & Tools on How to Innovate Business Models Rating: 5 out of 5 stars5/5Disruptive Innovation Rating: 0 out of 5 stars0 ratingsSubscription business model Third Edition Rating: 0 out of 5 stars0 ratingsThe Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Rating: 5 out of 5 stars5/5The 10x Growth Machine: How established companies create new waves of growth Rating: 0 out of 5 stars0 ratingsLean Scaleup Rating: 0 out of 5 stars0 ratingsTechnology, Innovation and Entrepreneurship, Part I: My World, My Nation Rating: 0 out of 5 stars0 ratingsR&D Analytics Standard Requirements Rating: 0 out of 5 stars0 ratingsThe Six New Rules of Business: Creating Real Value in a Changing World Rating: 0 out of 5 stars0 ratingsInnovation Thinking Methods for the Modern Entrepreneur Rating: 0 out of 5 stars0 ratingsGrowing Business Innovation: Developing, Promoting and Protecting IP Rating: 0 out of 5 stars0 ratingsThe Business Leaders Essential Guide to Innovation: How to generate ground-breaking ideas and bring them to market Rating: 0 out of 5 stars0 ratingsUnique Selling Proposition A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsInnovation Strategy: Seven Keys to Creative Leadership and a Sustainable Business Model Rating: 0 out of 5 stars0 ratingsInnovator's Toolkit: 10 Practical Strategies to Help You Develop and Implement Innovation Rating: 5 out of 5 stars5/5Startup Culture: Your Superpower for Sustainable Growth Rating: 0 out of 5 stars0 ratingsThe Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Rating: 3 out of 5 stars3/5
Business Development For You
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon Rating: 5 out of 5 stars5/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 4 out of 5 stars4/5Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The Rating: 4 out of 5 stars4/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5Fear Less: Face Not-Good-Enough to Replace Your Doubts, Achieve Your Goals, and Unlock Your Success Rating: 5 out of 5 stars5/5The Hard Truth About Soft Skills: Soft Skills for Succeeding in a Hard Wor Rating: 3 out of 5 stars3/5Capital in the Twenty-First Century Rating: 4 out of 5 stars4/5The E-Myth Contractor: Why Most Contractors' Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5How to Start a Business for Beginners: A Complete Guide to Building a Successful & Profitable Business Rating: 5 out of 5 stars5/5Rocket Fuel Rating: 0 out of 5 stars0 ratingsBuilt to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Summary of Graham Cochrane's How to Get Paid for What You Know Rating: 0 out of 5 stars0 ratingsThe Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream Rating: 5 out of 5 stars5/5Good To Great And The Social Sectors: A Monograph to Accompany Good to Great Rating: 4 out of 5 stars4/5Nolo’s Guide to Single-Member LLCs: How to Form & Run Your Single-Member Limited Liability Company Rating: 0 out of 5 stars0 ratingsThis Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success Rating: 0 out of 5 stars0 ratingsFreelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom Rating: 5 out of 5 stars5/5Buy, Grow, Exit: The ultimate guide to using business as a wealth-creation vehicle Rating: 4 out of 5 stars4/5The $100 Startup by Chris Guillebeau: Summary and Analysis Rating: 4 out of 5 stars4/5The 30 Laws of Flow: Timeless Principles for Entrepreneurial Success Rating: 5 out of 5 stars5/5The Magic of Tiny Business: You Don’t Have to Go Big to Make a Great Living Rating: 4 out of 5 stars4/5Hard Asks Made Easy: How to Get Exactly What You Want Rating: 0 out of 5 stars0 ratingsStrengths Finder 2.0 | Summary Rating: 0 out of 5 stars0 ratingsThe Attitude Is Everything Workbook: Strategies and Tools for Developing Personal and Professional Success Rating: 4 out of 5 stars4/5Don't Trust Your Gut: Using Data to Get What You Really Want in LIfe Rating: 3 out of 5 stars3/5
Reviews for Business innovation
1 rating0 reviews
Book preview
Business innovation - Mark Nelson
Business Innovation
Your Company’s growing strategy
By: Mark Nelson
Copyright
Copyright © 2016 by [buysoak]. All Rights Reserved
No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.
buysoak@gmail.com
www.buysoak.co.uk
Disclaimer
This ebook has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
Contents
Business Innovation
Disclaimer
Introduction
1: Understanding How Innovation Occurs
What is innovation? Introducing Systematic Inventive Thinking
The principle of function follows form
The closed-world principle
Characteristics of innovative products and services
Challenging the myth of thinking outside the box
Challenging the myth of serendipity
2: Using the subtraction Technique
Functional fixedeness
The subtraction technique
Subtraction in action
Addressing common challenges
3: Using the Division Technique
Structural fixedness
The division technique
Division in action
Addressing common challenges
4: Using the Multiplication Technique
The multiplication technique
Multiplication in action
Zooming in and Zooming out
Addressing common challenges
5: Using the Task-Unification Technique
The task-unification technique
Task unification in action
Using task unification for busiess issues
Addressing common challenges
6. Using the Attribute Dependency
The attribute dependency technique
Creating an attribute dependency matrix
Types of dependencies
Attribute dependency in action
Addressing common challenges
7.Innovating at work
Running ideation workshops
Which technique to use
Creating new service and process
Creating digital innovations
Involving customers
Evaluating ideas
8.Mastering Innovation
Mastering innovative thinking
Building a pilot program
Addressing organizational challenges with innovation
Next steps
Introduction
- One of my favorite quotes about innovation comes from Harold McAlindon, who said, The world leaders in innovation and creativity
will also be the world leaders in everything else." I believe this. Organizations today have to work very hard to stay competitive and survive in the marketplace, but just surviving is not good enough. Companies want to grow in size and ultimately grow in value to their shareholders, but the ways of doing that are pretty limited.
The only true, sustainable and virtually unlimited source of new growth for any organization is innovation. I'm going to share with you a method of generating ideas called Systematic Inventive Thinking, or SIT. It's based on research by my friend and colleague, Doctor Jacob Goldenberg, who discovered that innovation follows a set of patterns. These patterns can be reapplied to invent new products and services.
Innovation is about making the world a better place, and through the concepts I'll share with you in this course, you'll begin to develop the skills that will help you do just that.
1: Understanding How Innovation Occurs
What is innovation? Introducing Systematic Inventive Thinking
- Are you a trustworthy person? Who says so? Okay, so you have friends and colleagues that say you're trustworthy, but why do these people say so? I'm willing to bet it's because you told them you were going to do something, and you did, over and over. You made, and kept, your promises. And because of that, you now have a brand reputation as someone people can count on. You may not have realized it, but you've understood the basics of branding all along.
Simply put, a brand is a promise. It's a promise you make to consumers when they do business with you. Now that definition may surprise you because most people think of a brand as a logo or a product's name. It's neither. Let's do an experiment. I'm going to show you just two lines on the screen, and when you see them, I want you to say the first word that comes to mind. Ready? Now if you're like most people, these two curved lines reminded you of the golden arches of McDonald's.
Even people who don't go to McDonald's will instantly associate this logo with the company. How can just two hand-drawn lines, that aren't even the right color, by the way, cause you to recall a global billion-dollar fast food chain? Let's take the experiment one more step. Close your eyes and think about a McDonald's restaurant. Can you just taste those marvelous french fries? Can you see a Big Mac and other food items? Do you sense what's going on inside the restaurant, with all the families, the parents playing with their kids, enjoying the time together? This is McDonald's brand promise, those emotional feelings and cravings that are triggered when you think about McDonald's.
The brand logo and the brand name are not the brand itself. Rather, they are the visual cues to trigger that locus of emotions that the brand promises you. Let me share with you Four Keys to Building Successful Brands. First, your brand must be authentic, in that it's truly tied to who you are as a company, meaning your values and core purpose. If these aren't tightly linked, your promise is less believable. Your brand must be relevant, meaning that it promises something that's important to consumers, and that they perceive your brand delivering that promise better than the competition.
You must keep your brand promise consistent across every touchpoint you have with your customers. Why do people see you as trustworthy? Because you're consistent. It's the same for brands. If you lack consistency, you won't build true loyalty. And finally, you and your organization must have a total commitment to keeping the brand promise. Your leadership and all of your employees, the ones who deliver your brand experience to consumers, must live the brand, support it, and continue to invest in it.
If you're working to create a brand, start by thinking of the brand promise. What experience do you want your customers to have when they encounter your brand? As you think about the brands you currently work with, ask yourself, is the promise you're making the right one? Because once you make