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    Identify Sales Growth Opportunities: Primary ways to grow sales.
    Identify Sales Growth Opportunities: Primary ways to grow sales.
    Identify Sales Growth Opportunities: Primary ways to grow sales.
    Ebook34 pages46 minutes

    Identify Sales Growth Opportunities: Primary ways to grow sales.

    By Mark Nelson

    ()

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    About this ebook

    Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow through mergers, acquisitions, and partnerships.

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 21, 2016
    ISBN9781370836048
    Identify Sales Growth Opportunities: Primary ways to grow sales.
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

    Read more from Mark Nelson

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      Book preview

      Identify Sales Growth Opportunities - Mark Nelson

      Identify Sales Growth Opportunities

      Primary ways to grow sales

      By: Mark Nelson

      Copyright

      Copyright © 2016 by [buysoak]. All Rights Reserved

      No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

      buysoak@gmail.com

      www.buysoak.co.uk

      Disclaimer

      This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.

      The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.

      Contents

      Identify Sales Growth Opportunities

      Disclaimer

      Introduction

      Welcome

      What you should know

      1. Understanding Sales Growth

      Understand sources of sales growth

      Optimize current sales force effectiveness

      2. How to Grow within Your Category

      Identify and capture new customers

      Grow sales with current customers

      Grow sales with multibrand customers

      Identify and capture competitor's customers

      3. How to Grow Outside of Your Category

      Create new categories

      Identify adjacent markets

      Grow through partnerships

      Conclusion

      Next steps

      Introduction

      Welcome

      - Improving sales performance is an essential role for any leader in any commercial situation. If you don't go after new sources of growth, and go after it right away, you'll miss big opportunities that

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