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    Beyond GamerGate: The PR Crisis strategy guide
    Beyond GamerGate: The PR Crisis strategy guide
    Beyond GamerGate: The PR Crisis strategy guide
    Ebook50 pages39 minutes

    Beyond GamerGate: The PR Crisis strategy guide

    By Jason Miller

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    About this ebook

    GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a problem from evolving into a crisis like this? Who is responsible and what can you learn from them? What is the fallout, the cost of a crisis like GamerGate? All of this is addressed in this guide. Through the lens of the gaming industry you will see trends, actions, outcomes, new information on how the online press operates and much more to protect what you hold most dear.

    My name is Jason Miller, Digital Strategist, Marketer, Video Game Developer, Author, and I'm here to share my knowledge and experience from the bleeding edge of the tech world with you!

    LanguageEnglish
    PublisherJason Miller
    Release dateMay 30, 2016
    ISBN9781370534531
    Beyond GamerGate: The PR Crisis strategy guide

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      Book preview

      Beyond GamerGate - Jason Miller

      Beyond GamerGate: The PR Crisis strategy guide

      Uh oh. Something just got posted to your social media account that shouldn't be there. Now commenters are jumping in posting criticism, adding insult to injury. Their calling for people to be fired, starting hashtags, making bogus allegations, even the press is getting in on the dog pile with articles that blame first and fact check later. What should you do? How should you respond? Should you ask for help? Is this your fault? The first and most important piece of advice this guide has to offer you is what Arthur C. Clarke has called the best advice that could be given by humanity by my favorite author Douglas Adams:

      Don't Panic

      The past year we've seen these people, the perpetually offended set games, movies, comedy, science, books even on self destructive paths. We didn’t ask for this–we’re just trying to entertain people with a product the public seem to want. In an interview Chris Rock had this to say about the cult of political correctness: It's back stronger than ever,

      they think they can hurt comedians. I stopped playing colleges... [it's] their willingness not to offend anybody. Kids raised on a culture of We’re not going to keep score in the game because we don’t want anybody to lose. Or just ignoring race to a fault. You can’t say the black kid over there. No, it’s the guy with the red shoes." You can’t even be offensive on your way to being inoffensive.

      ...This is not as much fun as it used to be.

      "

      The great Jerry Seinfeld has said: They just want to use these words: 'That’s racist;' 'That’s sexist;' 'That’s prejudice.' They don’t even know what the f—k they’re talking about.

      This book focuses on crisis management and how current strategies are falling short in creating effectively managed crisis for contemporary problems. Currently crisis management focuses on corporate crisis including a couple of examples in which a corporation handled the crisis management response effectively. In the past year we've seen people who can successfully game and confuse PR, leverage social media, and attempt to thought police individuals. Through mass harassment, intimidation, threatening careers. Modern Crisis management in social media needs to reveal its enemies for who they are–radicals on the left and on the right–and marginalize them. They need to speak with a cohesive and united voice.

      So who are these people?

      Know your enemy: What went wrong with social media?

      Make no mistake you are about to do battle. For your soul, the soul of your brand and the people you trust. Public shaming ruins lives, this is their intent. To ruin your life and the lives of those close to you for offending them. Mob mentality grabs hold of these cultural imperialists regularly, and while the internet could be a wonderful place for different people to communicate, trade, debate, inform, educate, these people with no respect for privacy, dignity, or the humanity innate in each of us they choose instead to invoke it's terrors. To reduce a persons views, lifes worth to a handful of tweets, jokes that didn't land, their own interpretations

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