Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
By Tim Williams
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Currently unavailable
About this ebook
Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:
- How and why professional service brands become homogenized
- Why standing for everything is the same as standing for nothing
- Why there’s no such thing as full service
- Deep and narrow as a strategic imperative
- Why it’s better to be a profit leader than a market leader
- Differentiation and price premiums
- How to map your brand on the matrix of relevance and differentiation
- How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best
Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Tim Williams
Tim Williams worked for a variety of companies as an electronic design engineer, before startinghis own consultancy specializing in EMC design and test advice and training. He has monitored the progress of the EMC Directive and its associated standards since it was first made public, over the last 25 years.
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Titles in the series (3)
Mergers and Acquisitions Playbook: Lessons from the Middle-Market Trenches Rating: 0 out of 5 stars0 ratingsPositioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success Rating: 0 out of 5 stars0 ratingsImplementing Value Pricing: A Radical Business Model for Professional Firms Rating: 5 out of 5 stars5/5
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