Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    The Hidden Persuaders
    Unavailable
    The Hidden Persuaders
    Unavailable
    The Hidden Persuaders
    Ebook319 pages6 hours

    The Hidden Persuaders

    By Vance Packard and Mark Crispin Miller

    5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

    "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

    "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

    Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

    A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

    Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

    LanguageEnglish
    PublisherIg Publishing
    Release dateJul 1, 2007
    ISBN9781935439530
    Unavailable
    The Hidden Persuaders

    Related to The Hidden Persuaders

    Related ebooks

    Popular Culture & Media Studies For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The App That Does Nothing

      Jun 9, 2017

      The App That Does Nothing
      6 min read

    • Article

      Jonah Goldberg: Pandemic Is A Blown Opportunity For Conservative Nationalists

      May 20, 2020

      Future historians of the American right are going to have a devil of a time figuring out what the hell happened as the second decade of the 21st century came to a close. But every day I become more convinced about at least one of their conclusions: T

      3 min read

    • Article

      You’re Being Manipulated

      Jul 9, 2021

      You’re Being Manipulated
      19 min read

    • Article

      Q&A

      Feb 20, 2022

      Welcome to another Guest Editor edition of The Big Issue with Refilwe Moloto. Listen to her breakfast show on CapeTalk every weekday, from 6am to 9am. By buying The Big Issue you have directly supported our vendors’ livelihoods. Enjoy the read! How d

      3 min read

    • Article

      A Nation Coming Apart

      Nov 12, 2019

      A Nation Coming Apart
      5 min read

    • Article

      Lights Out for Gentrification

      Jun 29, 2020

      Lights Out for Gentrification
      4 min read

    • Article

      Are We Having Too Much Fun?

      Apr 27, 2017

      Are We Having Too Much Fun?
      9 min read

    • Article

      The Conspirasphere

      Nov 5, 2020

      Even in societies that pride themselves on democratic values, dissenting voices have traditionally found it hard to gain a public hearing. Since the 1960s, particularly in the US and the UK, less scrupulous administrations have used the label of cons

      3 min read

    • Article

      Just Say Know

      Mar 8, 2022

      Just Say Know
      21 min read

    • Article

      Gateway Anger

      May 14, 2023

      Gateway Anger
      2 min read

    • Article

      Do You Speak Fox?

      Sep 16, 2020

      Do You Speak Fox?
      11 min read

    • Article

      The Origin of Vibes

      Jul 5, 2022

      The same commentators who use vibes today might have reached for charisma. But while charisma was admiring and grand, vibes is noncommittal and irreverent.

      5 min read

    • Article

      Oligarchy of Information

      Dec 13, 2023

      Oligarchy of Information
      3 min read

    Reviews for The Hidden Persuaders

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words