The Writer's Business Plan: Business Books For Writers
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About this ebook
Spending money on social media? Throwing hours at marketing? Advertising every day but not seeing your book sell? You need a business plan. A business plan for writers. Write one this weekend using The Writer’s Business Plan.
The Writer’s Business Plan gives you the knowledge to succeed--not for one book but across your entire career as a writer.
Written in clear language without jargon, The Writer's Business Plan guides you through creating your business plan in 7 simple steps. Save time with 10 worksheets and a business plan template you can download.
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The Writer's Business Plan - Tonya D. Price
"Clear and concise. I think this will be a useful resource
for many writers."
Anthea Sharp, USA Today Best Selling Fantasy Author
Contains worksheets to make it easy to put your information together and a very positive, encouraging tone."
Jamie Ferguson, Fiction Writer
"An essential resource for those of us still flying
by the seat of our pants in business."
Dashiell Crowe , Mystery Writer
The Writer’s Business Plan
A Plain English Guidebook
Tonya D. Price
Magnolia Lane Press
Contents
Introduction
Chapter 1: Every Quest Has a Mission
Chapter 2: Plotting Your Writing Success
Chapter 3: Market Analysis
Chapter 4: The Marketing Plan
Chapter 5: Your Financial Plan
Chapter 6: Your Business Strategy
Chapter 7: Your Business Plan
Chapter 8: Bonus Chapter
Chapter 9 Additional Resources
A Word from the Author
What is Next in The Business Books for Writers Series
Introduction
Almost all writers begin writing because they have something they want to share with the world: a story, an idea, or information. I wrote this book because I saw so many of my fellow authors working hard at the craft and growing frustrated that their work was not selling.
If you are reading this book, I assume you want to approach your writing as a business. However, while you may have spent years working for someone else, you may never have had the experience of starting a company from scratch.
This book has one goal: to guide writers through the process of creating a business plan specifically for authors and publishers. It doesn’t try to tell you how to do self-publishing or how to market your book. Many great books exist to help you with those topics. Unlike those books this guide is a short, very focused book that only contains what you need to know to write your first business plan.
A lot of writers skip creating a business plan because they fear they can’t spare the time. A business plan doesn’t need to take hours to complete. By completing the Worksheets in seven short chapters you write each section of the business plan. This information is then entered into the Business Plan template. Most people can complete the plan in a week part time or a weekend working full time.
In just seven chapters you will have completed a document that lists the goals for your company, provides a tool for judging your progress toward those goals and is designed to be updated with new goals as conditions change or you achieve your goals.
You can’t reach a goal you haven’t set. This book discusses the different types of goals you need to set: business goals, marketing goals and financial goals. Helpful tips and warnings provide information on how to handle obstacles and opportunities that will arise as you build your company.
Once you have completed your business plan you will be able to talk about what is unique to your company, what value you provide readers and how you will reach them. You will have determined how much money you have to spend on your business in the first year and subsequent years. You will have goals you can explain to others like your cover designer, your copy editor and interviewers!
You will find many books with general business advice for writers. You want to read those books in addition to this one, but the good business books for writers start by telling you to have a business plan. This book guides you step by step through creating that plan and shows you how to use that plan over the lifetime of your company.
Tonya D. Price
After thirty years of setting up businesses, both helping others and successfully undertaking two business ventures of my own, I wanted to give back to the writing community.
Drawing on my MBA in Marketing and Finance from Cornell’s Johnson School of Business, twenty years spent as director of various service, marketing, and IT departments, and ten years getting paid as an independent consultant for small and medium businesses on their strategic plans, I launched Strategic Ideas in 1996. Within nine months, an Internet service provider acquired the company.
In 2009, I launched Tonya Price Consulting, which teaches the web teams of small- and medium-sized agencies and in-house design firms to get their projects done on time and on budget. The success of Tonya Price Consulting has allowed me to write this book for writers and launch Magnolia Lane Press, which publishes my fiction and non-fiction books.
A Word on the Business Books for Writers Series
The Business Books for Writers series was created to provide business advice specifically for writers. As the publishing industry evolves, writers must make more business decisions than ever before. Writers are no longer limited to marketing their work to agents or traditional publishing houses. They can now promote their work directly to readers and choose to sell their work through traditional publishers, or self-publish through their website or an online retailer such as Amazon.
The goal of this series is to provide insight into the specific business requirements writers should master so they can make intelligent business decisions regarding their writing careers.
The Writer’s Business Plan will show you how to set business, marketing, and financial goals. You will learn to track your progress as you work toward those goals and how to continually re-evaluate and improve your plan.
The goal of this book is to provide a process for achieving success with your writing business, through the use of your time, money, and efforts. The chapters are arranged to accommodate the completion of your business plan in a week with the investment of a couple of hours a day. If you work full-time on your business plan, you could finish in a weekend.
A number of online articles and posts are cited in this book. You can find the links to these references on The Writer’s Business Plan link page of the Business Books for Writers website:
www.BusinessBooksForWriters.com/TWBP-links
Worksheets and templates appear at the end of each chapter to save you time. These are compiled into a working business plan.
This business plan is a roadmap for writers like you, to help you set your business goals and achieve them so you can grow your business over time. You can and should update the plan as needed to address new goals and build on your success.
You will need to define your business and what you want to achieve. Then you create a plan to help you realize your ambitions. This book describes how to create that plan, how to implement that plan, and how to keep that plan current over time.
Tip: A business plan is not a static document!
A business plan changes over time. To maximize the effectiveness of your business plan, you will need to revise it as you learn what works and what does not work. In the process, you might change your mind about your goals AND THAT IS OKAY! In fact, that is wonderful. It means you are learning and gaining valuable experience that you can use to improve your plan.
If you want to pursue a career writing fiction or non-fiction with the goal of making money as a writer, you need to know how much you are spending to write and have a plan to make at least as much money as you spend with the goal of eventually supporting yourself writing.
Many approaches exist for establishing a writing career. These include:
obtaining a literary agent and sell to a traditional publisher,
publishing your work through an e-publishing company (your own or through an author supported service),
self-publishing your work and selling your e-books online and in print, or following a hybrid approach: e-publishing some of your work as an indie publisher and selling some books to traditional publishers.
Deciding which way works best for you is one of the first things you do when crafting a business plan. In the process, you will need to decide:
What do you want to accomplish with your writing?
How much